Video: Marketing in the METAVERSE (Catherine D.Henry) (1)
Video: Marketing in the METAVERSE (Catherine D.Henry)
Marketing in the Metaverse: The Complete Guide for Innovative Brands
Speech by Catherine D.Henry, SVP at Media Monks
Company url: https://media.monks.com/
Connect with the speaker: https://www.linkedin.com/in/cdhenry001/
Note: This video replay includes the intro sequence, the actual speech starts at around 2:40.
Intro:
Catherine is about to talk about the Metaverse, new technologies that we can employ today and how you can actually reach and market to the users in the various Metaverse properties.
This is quite an interesting speech. I have to admit I’m still not completely sure I understand the whole Metaverse concept 
And maybe you are in the same position. This speech will help you understand what it’s about and what opportunities it might bring for your business activities.
Some topics that Catherine covers:
- In 2022 MANY new technologies arose and users got used to them… virtual workflows, virtual assets and products, virtual assistants, NFTs and more. To put it simply, a massive amount of users are already hanging out in virtual platforms and innovative brands are thinking about ways to engage with them.
- The METAVERSE (Web 3.0) is worth 13 Trillion USD, according to CitiBank… that’s huge! Catherine believes that the metaverse is the next major evolution of the Web.
- Metaverse is going to be a Cultural Shift. Users are creating virtual identities and personal avatars. This can build new markets… think about things like virtual appearance, the skin’s market is already huge.
- Customization in the Metaverse opens up a new world of self-expression.
- Gen-Z users are gamers for the most part. What options does it bring?
- Transformation of digital. At the heart of the transformation is “visualization”. We are getting from a point where Digital is information to a point where we see Digital as the destination.
- Creator economy - Powered by a new UGC value chain. Brands need to work with content creators and let them utilize their brands to create content.
- Social events happening in the virtual space of the Metaverse. Meetings, digital festivals, yoga sessions or even personal social events such as weddings.
… and more
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