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e-commerce listicle tracking - Voluum/GA? (6)

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Hey Guys,

My team is working on a listicle with many e-com products and i wanted to get an advice from people who might have more insight and experience on this.
The flow is like this:

Main domain with a list of 15+ products(owned by me) --->individual product pages(owned by me)--->affiliate offers(pages not owned by me)

i was thinking to use GA however i know that without an external software, tracking aff networks conversions is problematic.
So i was thinking to create Voluum links that direct from individual product pages to affiliate offers and keep the main listicle domain and the individual product link as is and with my developer just pass to Voluum links any data from the original links. i hope i am able to explain it optimally.

Would love to get some insights on this.

Thank you

Eli

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How are you going to obtain the traffic and what data you need to track?

With a more complex setup like this, you need to make sure the clickID is carried over from one page to the next, so some custom coding will likely be necessary as the users have plenty of options to click on and standard affiliate trackers were not built with this in mind. Maybe FunnelFlux would be able to track this, what do you think @zeno ?

Do you need the tracker to track all the possible conversions, both for your own 15+ products and also the affiliate products?

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FunnelFlux is definitely better suited for this kind of thing, since you can readily build a funnel of main page > 15 sub pages as separate nodes > each of these linking out to different affiliate offers.

Not very difficult to manage such a funnel, and you'd be able to use our JS so that each page tracks correctly regardless of how the user gets there.

You would make something like this:



You would not need to use action (redirect) links between the homepage and product pages, since our JS will track the clickthrough anyway provided you use it correctly.

But you would use generic links like domain.com/action/1 on each of the product pages that link out to offers, as this would be required to generate/pass click IDs for tracking, and have control over the destination (e.g. to split-test offers).

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I’ll chime in here and say that Voluum Redtrack and Binom all work fine for listicles as long as using one lander to multiple offers. If doing listicle lander to separate landers for each offer, then it gets complex and FunnelFlux is actually much easier to use.

Possible to do in Binom and the others, but you have to use multiple campaigns as offers within the listicle campaign and cost and conversion tracking becomes a bitch.

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Hey all,

Thanks for the responses, ill definitely check out funnel flux for this as we are currently using Voluum for our marketing needs and we thought of just using Voluum links for our last step, individual product page to affiliate offer itself, and using the upper funnel with regular domain names, and using our developer to code the clickid's to pass along the funnel. Not sure if this is the best way, hence asking here, but yea perhaps funnelflux is a good option to have something more convinient.

Thank you all!

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I've never setup something like this myself, but I believe that using custom scripts to pass the clickID along will work when it comes to track the conversions (unless someone converts multiple times), but when it comes to clicks, CTR and the other data, it will become a mess in voluum

So you either have to do what jaybot suggested (multiple campaigns for products) or go with funnelflux.

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