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Zeno's Labs (8)

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I have been learning coding recently and have plans to release a number of apps that solve some annoying issues for marketers.

Basically, leveraging all my experience in AM, managing a tech product, building integrations and solving puzzles, to provide more value.

I'll call this not-yet-existent development company "Zeno Labs" for now and will link things below as they come into existence.

I wanted to use this thread as a sounding board for some of my ideas, to get feedback and hear from you about pain points.

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Reserving this space for later

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So, one of the first things I wanted to discuss -- f***ing Shopify and its terrible tracking.

How many of you have tried to use an affiliate tracker (like FunnelFlux, Voluum, Binom etc.) to track Shopify and hate how there's no native, simple solution for passing in click IDs and converting them post-checkout?

It boggles my mind that a platform like Shopify doesn't have basic ingest of metadata prior to checkout, that can be spat back out later in webhooks or their liquid syntax.

So, I plan to make a simple solution for this, that will allow you to send metadata (to my service) prior to the checkout, then return it reliably after checkout, so you can digest it how you please.

An example would be sending tracker click IDs and then retrieving them on a thank you page to push directly into a postback, without relying on cookies. Obviously some fingerprint technology to be used here.

This use case expands to other situations where you don't control checkouts but can control pages before/after, webinar flows, etc.

Just wanted to get some feedback here from people. I know more technical people can developer their own simple solutions (especially using cookies) but people would prefer to pay e.g. $9/mo and have a simple API that just makes this shit work easily.

Thoughts?

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Now I am surprised, I always assumed you are a pro-coder already

Great, I also plan to make a platform with (more or less) simple apps for affiliates that also helps me to learn coding better.

Curious to see what you develop, will definitely follow your progress.

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Good timing. I’ve been playing with Shopify the past few weeks and it also surprised me how much time I’ve spent editing the Theme code just to get clickIDs and buttons in obvious places for tracking.

My current hack is simply removing the add2cart button and creating new buttons by hooking into the product tags and putting offer links in as tags which then use a for loop and assigning the links based on tracker domains.

It’s a terrible hack, I know. But it works

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Yeesh, a lot of messing around. Is this just to use Shopify as the "lander" essentially and on add to cart --> redirect to a third-party affiliate offer?

I was thinking more for actually tracking the Shopify-based conversions properly too, as they have no sensible means to do this.

They have a landing_site cookie which has its value passed back in webhooks if it exists... but
a) its a cookie,
b) it only works if you use a redirect link to get people to Shopify so that you can have click IDs in the first URL they load, so precludes using direct linking + JS,
c) it is only useful if you have a webhook integration or want to write custom code to pull from the cookie later (at which point, using your own cookie is no different), and
d) who wants to rely on cookies, period.

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Correct. Basically running paid traffic to a listicle which also has 'homepage' etc. links back to the shopify store, with an extended catalog, for a second chance at sales (and more presells, email and sms optin with Klaviyo). If an offer does well, can look into sourcing it and running it with the actual shopify add-to-cart and checkout.

Have not even looked into passing back actual checkouts on Shopify (paid traffic -> Shopify campaign as offer souce in tracker?), but based on what you're saying... it looks like I'll be using your solution in the future

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That might be a clever move since you also might get some typo visitors from here: https://zennolab.com/en/

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Hey, nice spotting -- accidental on purpose typo squatting

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