I have been doing CPA, and CPA and haven't really cared for calls. I do not even care much for calls on the offer page because it is such a small amount of conversions that it doesn't affect my overall campaign. Coming back from ASE, a lot of other affs and media buying teams have been focusing on C2C. I haven't done them at all in my career as a media buyer. Some argue it helps with quality while others say the lead gen process makes the call quality better.
What are your thoughts? Does it help more with creating compliant ads, and better lead quality? Have you done it what was your experience? Have you done it with an option to C2C button? instead of a CTA or offer?
Verticals I am thinking are in Tort since I have been doing well with it in the past. Home renovation seems popular at ASE - other verticals?
Just for clarification, are we talking about Clic2Call like Traffic Company or do you mean Pay Per Call where you mostly promote stuff like insurances and so on?
yes PayPerCall... I call it C2C just because PPC has so many meanings
I never ran Pay Per Call myself but this is also one of the things I always wanted to test.
As far as I understand it´s best to run it on Google Ads and seems that main geo is US or even specific states in US.