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Intro:
Courtney Spritzer will help you understand the TikTok algorithm by revealing the key user interaction, watch time, and engagement considerations that influence it. She'll show you how to discover relevant content and reach new audiences on a daily basis, ways to go viral, and capitalize on TikTok's Discover page to hop on board of the latest trends. She'll teach you powerful ways to create TikTok content that resonates by using the platform's native features and tapping into its insanely creative community.
Some Valuable Takeaways:
Key Elements to Going Viral:
1)Authentic - Don’t force a trend for the sake of participating. Assess each trend as it comes along and see if there’s a way that you can authentically participate.
2)Timely - Leverage trending audio & hashtags. Tap into what consumers are already saying about your brand and craft a timely response.
3)Creative - Take advantage of native features & sounds to craft trendsetting content, without making it too overly produced. Try creating
original sounds & challenges to stand out.
4)Inspiring - Spark joy & positivity with inspiring & entertaining content. Encourage users to engage with and take action from the content.
Use Custom Filters and Trending Audio to make your tiktoks popular!
Browse the Discover Page to see what's popular and trending.
Some General Trends:
-Dance Challenges
-"Day in the Life"
-Restocks (of the fridge, snack drawers etc.)
-"Fit" Checks / Shopping Hauls
-ASMR
-GRWM (Get Ready With Me; where users are getting ready for life events using various products)
-How To
-Transformations (before and afters)
-Life Hacks
General Key Takeaways:
-TikTok's algorithm is heavily determined by user engagement patterns.
-Every user has the chance to go viral. It's about creating content that is highly engaging and taps into trends.
-Leverage content creators to develop branded TikTok content for you.
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