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Intro:
Maxwell Finn will help you understand the key difference between TikTok ads and ads on other channels. He'll demonstrate proven ways to use the TikTok app to uncover the most viral TikToks that you can use for a steady stream of ad creative inspiration. You'll learn how to use his signature 'Ford Method' to pump out a massive stream of new creatives every week, without investing a ton of time and money. Discover whether you should use Spark ads or custom identity ads for your business and see examples of top-performing ad creatives that are working right now.
Some Valuable Takeaways:
Try to Keep Ads 21-34 Seconds Long. 25% of top performing ads are this long. The ad length allowed by Tiktok for in-feed placement is 5-60 seconds.
Feature Multiple Scenes. 99.29% of top performing ads do this. This will keep the audience engaged.
Add Audio. All ads need to have an audio track.
Mind the 9:16 Ratio. These are dimensions for TikTok ad creatives.
Don't Use Facebook Ads on Tiktok. You'd likely get subpar perforance. However, winning Tiktok ads can perform very well on other platforms!
Trends Are Everything. The most successful advertisers are constantly creating and testing new ads based on what's trending on Tiktok.
Study Top Performing Ads. You can get a lot of insights from them for your own ads. https://ads.tiktok.com/business/crea.../topads/pad/en
(You can download the top ads using this chrome extension: https://chrome.google.com/webstore/d...naalipneaeaick)
Use Snaptik to Download Tiktok Videos Without Watermarks. https://snaptik.app/en
Use the 007 Method. Use Tiktok's search for keywords that are relevant to your product/service, filter by 2 days most-liked, look over the videos to see what types of videos are popular and what opening hooks are popular etc., watch some of the videos and take notes on what makes them popular, and then go to profiles of some of those videos to figure out what the creators are doing that makes their videos so successful.
Use the Ford Method. Make 4 different videos and combine them with 4 different headlines to make 16 combinations and test them. This is the modular approach to making creatives.
Give Winning Creatives New Life. Creatives will fatigue quickly. When you find a winning creative, test different opening text overlay angles.
Create an ABO Campaign for Testing Creatives. You can start this once you have a winning audience. Every 28 hours, launch 4 new creatives under a new ad group. Kill underperformers, iterate winners for new tests, and ascend winners to scale.
Evaluate Creatives Early Using These KPIs: CTR, CPM, 100% Video Views, Average Watch Time, 100% Video View Rate, Shares/Comments/Likes.
Top 3 Creative Styles: 1)Video Reply to Question (Tiktok Question Bubble), 2)Green Screen Effect, 3)Self Interview (one person playing 2 characters by wearing 2 outfits, having a conversation).
Use Tiktok Daily. It's the only way to keep up with trends and to REALLY understand what makes videos work.
Watch speeches LIVE at the next Ad World! Tickets on sale now: https://adworldconference.com/