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Intro:
Lauren Schwartz reveals the 4 types of UGC ads you need to have in your ad account, plus 3 surefire hooks to stop your prospect in their scroll. You'll find out why native TikTok ads translate to Facebook and Instagram but not the other way around and how you can best repurpose your content to keep engagement high.
Some Valuable Takeaways:
The 4 Types of UGC Ads to Have in Your Ad Accounts: 1)Unboxing; 2)TikTok Questions Bubble; 3)3 Reasons Why; 4)Things TikTok Made Me Buy.
Below are an explanation of each type of ad:
1)Unboxing: Shows the audience what exactly they would get in the package.
2)TikTok Questions Bubble: Answers questions from your customers and making them into ads. Your FAQ can be utilized for this purpose.
3)3 Reasons Why: 3 reasons why the audience should get your product/service.
4)Things TikTok Made Me Buy: Testimonial/review videos.
3 UGC Hooks to Stop the Scroll:
1)Drop/Reverse/Snapping. Record yourself dropping the product, then play it backwards to make it look like the product magically rises from the floor to land in your hand. Also, snapping your fingers makes for a great transition, e.g. snap your fingers and have the product magically appear in your hands, then snap your fingers again to have the box open instantly.
2)Green Screen Effect. Having someone in the foreground talking, while showing a video as the background.
3)Split Screen. Showing one video on one side of the screen, and another video on the other side of the screen.
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