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TikTok Ads Masterclass: Strategies & Frameworks From $1M Ad Spend (Kris Sugatan) (8)

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>> DOWNLOAD the presentation slides here <<


Intro:

Kris Sugatan will take you behind the scenes of $1M ad spend on TikTok to show you her surefire ad buying methodology that converts by a landslide. You'll get the step-by-step video formula to generate tons of sales and engagement, and understand how to leverage TikTok influencers to amplify your brand reach and customer acquisition.


Some Valuable Takeaways on Campaign Setup and Management:

Stick to Broad Targeting. Tiktok's audience targeting isn't very mature yet. Broad targeting is the most profitable, most consistent, and most scaleable these days in general.

Aim to Exit the Learning Phase. It's important to exit the learning phase in the first 7 days of your campaign. After that, campaign performance will be more stable, and become a lot less sensitive to budget increases. Strive to exit learning phase even if your campaign isn't as profitable as you would like it to be.

Test and Scale Quickly. To test an ad, spend 1x CPA in the first 24 hours, and if it makes at least one purchase (preferably with 1.5-2 higher RoAS than your KPI), start scaling it the next day.

Vertical Scaling Works Best. Duplicating adsets to higher budgets allows you to scale aggressively in a short time.

Horizontal Scaling Works Too. However, keep in mind that campaigns/adsets are much less sensitive to aggressive budget increases AFTER exiting the learning phase.

Get Creatives Pre-Approved By Your Rep. That way you can avoid triggering creative rejections from the algo.

Game Will Change After Spending of 10-20k. Once you've spent 10-20k USD in an ad account, the traffic quality and scaling potential will improve significantly.


Some Valuable Takeaways on Ad Creation:

Types of Content That Thrive on Tiktok are: 1)Humorous, 2)surprising, and 3)demonstrative.

Don't Ignore Organic Content. Tiktok rewards business accounts that are also posting organic content on a daily basis, so don't just focus on promoting paid ads.

First Second is Key. The first second of your videos have to be thumb-stopping. You don't have 3 seconds to get the user's attention. You have ONE.

Elements of a Viral Tiktok Ad: 1)Has a trending sound or video effect. 2)Is humorous or provocative. 3)Shows a transformation.

Be Careful with Trends. Trends will serve to capture users' attention, but the average shelf life of a trend is only around 4-7 days. Be sure to evaluate trend longevity & its relevance to your product/offer before using it, and make sure your content delivers value.

Keep Video Length to 10-15 Seconds. On average, people don't consume more than 10 seconds of a Tiktok unless it is VERY engaging, or is on a very controversial topic that people are interested in.



Watch speeches LIVE at the next Ad World! Tickets on sale now: https://adworldconference.com/

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sheeesshh! thanks for posting all these TikTok content Amy! Have some studying to do

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So glad you're finding them helpful Simon!

I'm doing my own studying as well as I'm preparing these posts! Looking forward to learning from each other in the next while!



Amy

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And that's just he beginning

Watch this forum section for a boatload more of video content: https://stmforum.com/forum/forumdisp...Treasure-Chest

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Mega valuable! Thanks alot. I want to watch this again while travelling. can you please share a download link?

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Downloads are not available, unfortunately. Even these streams for our members were not easy to arrange

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Nice video, learned some new things, thanks!

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This was mind-blowing! Super Valuable content

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