Home > >

---

19 Common Copywriting Mistakes That Kill Your LP Conversions (Daniel Doan) (4)

---

>> DOWNLOAD the presentation slides here <<



Intro:

Daniel Doan will reveal the secrets to writing copy that deeply resonates with your audience to build trust, inspire confidence, and get them to swipe their credit cards. You'll find out how to write clear, crazy-effective landing page copy that positions your offer as the holy grail solution your audience can't live without. He'll walk you through his methods for de-positioning the competition and making your brand stand out as the obvious choice. Finally, Daniel will teach you his proven tactics to transform your on-page messaging into a powerful, attention-grabbing offer your ideal customer can't resist.


Here is a list of the 19 copywriting mistakes:

Lack of Credibility. To fix: Create more proof points. Demonstrate the value.

Difficult Transformation. To fix: Future-space their success. Use words that convey ease.

Not Conversational. To fix: Read it out loud. Use transitory phrases.

Overly Selfish. To fix: Rethink the big idea. Dig into psychographics.

Too Much Jargon. To fix: Simplify your writing. Use more direct analogies.

Not Enough Benefits. To fix: Use more fascinating bullets. Interview more customers.

Speaks Too Broadly. To fix: Use more "you" language. Call out the prospect early on.

Weak Hooks. To fix: Try a counterintuitive hook. Open up a strong curiosity loop.

Not Enough Value. To fix: Focus on relevant bonuses. Position for the right people.

Unclear Sentiments. To fix: Read with "Customer's Eyes". Get an external perspective.

Droning Sentences. To fix: Mix in more short phrases. Add more emotional pull.

Irrelevant Benefits. To fix: Find the right benefits. Frontload the strong benefit.

Accidentally Insulting. To fix: Ease up on the negative tone. Remove wrong assumptions.

Lack of Urgency. To fix: Tease fast-action bonuses. Bring to light real scarcity.

Risky Proposition. To fix: Make it safe for prospects. Provide extra benefit incentive.

Unclear Pronouns. To fix: Replace most pronouns. Incorporate specific nouns.

Murky Positioning. To fix: Clarify the result. Improve the positioning.

Not Enough Expertise. To fix: Use more specific claims. Incorporate more numbers.

Cliché Angle. To fix: Create a unique mechanism. Do more competitive research.



Watch speeches LIVE at the next Ad World! Tickets on sale now: https://adworldconference.com/

---

All this is good, but after all these years, I still think the best advice on copyrighting is from Ca$hvertising. It is the cheesiest name, but the content is 100% legit.

---

Absolutely! I have a copy sitting on my desk at the moment - it belonged to Hugh @caurmen - I'll treasure it forever and refer to it often.




Amy

---

Cashvertising is good for general sales stuff.

Adweek Copywriting Handbook by Sugarman still my absolute favorite.

Robert Collier Letterbook. The 16-Word Sales Letter. Boron Letters.

Drayton, Caples, Vitale, Garfinkel books also fantastic.

And of course, Schwarz and Ogilvy.

---

Home > >