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Intro:
Kasim Aslam will let you copy his "full funnel" traffic acquisition strategy to crush it in 2022 and beyond. You'll learn how to properly diversify Google Ads campaigns to "play nice" with other traffic channels. Kasim will empower you with tactical tips to utilize Google's machine learning to work for (instead of against) your goals.
Some Valuable Takeaways Regarding Google Performance Max Campaigns:
Provides Unparalleled Reach. Set up one campaign and your ads will be shown across ALL of google's ad platforms and channels, including search, display, gmail, youtube, discovery, etc. Your ads will have the potential to reach up to 90% of users on the planet!
Automatically Optimizes Targeting. You define the goal, and google will automatically optimize the targeting towards that goal.
Automatically Customizes Creatives. You upload creative assets (i.e. text, images, and/or video), and google will automatically produce creatives that are customized to each advertising channel.
Automatically Tests Audiences. Performance max campaigns will automatically test difference audiences for you, learn which audiences convert well, then test audiences that are related to THOSE audiences. This will help you to reach new audiences all the time, to avoid exhausting a limited audience.
Identifies Best-Converting Audiences. You'll be shown which audiences are converting well, so you can make ads that are customized to those audiences.
Requires Ample Assets. Performance max campaigns are hungry for assets. It will test 5 creatives at a time, decide on a winner by deprioritizing the rest, and then will require another 5 new creatives to run another test and so on.
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