Copy the $15M Storytelling Ad Formula and Exact Ads (Ashton Shanks) (1)
Copy the $15M Storytelling Ad Formula and Exact Ads (Ashton Shanks)
>> DOWNLOAD the presentation slides here <<
Intro:
Ashton Shanks will share his proven storytelling ad formula, and give you the frameworks every good storytelling ad needs to have. He'll walk you through the "checkpoints" you need to pass to convert your prospect. You'll walk away knowing how to apply consumer psychology to your ad copy and create irresistible campaigns.
Some Valuable Takeaways:
Why Storytelling is Effective. Our brains are wired to ignore as much irrelevant/useless information as possible, in order to focus their energy on what's important in our lives.
In order to get a prospective customer to take the desired action, you'll need to capture their attention first, by getting past this primal hardwiring.
Storytelling has the ability to quickly bypass this primal hardwiring - but only if the story we tell can get their brain to say “this information is important and relevant to ME, I should pay attention!”
A Powerful Story Framework Looks Like This:
Identify Objections & Clear Them. Identify all the objections and roadblocks that may surface in your prospect's mind, and make them seem easier and simpler, before the prospect is even consciously aware of them. Examples:
"10-Minute Per Day For Rock-Hard Abs" makes a lot of work seem easily-achievable.
"Minor adjustments" instead of "small repairs" - sounds like less work.
"Yearly checkup" instead of "annual physical" - sounds less serious.
Watch speeches LIVE at the next Ad World! Tickets on sale now: https://adworldconference.com/
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