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Going Rate For Media Buyer Pay These Days (22)

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I've had some opportunities come my way, but I believe the percent is too low for what I bring. I make decent profits on my own, but was approached by some guys to run with them. They will provide accounts, infrastructure, CC, funds, account warming and the offers. Pretty solid set up BUT I will be doing the media buying, creating my own landing pages, ad copy, videos and images. They told me 25-30% which I thought was low.

So now Im curious what others are paying their media buyers? If you're willing to share. Thanks!

Edited to say this is for Facebook traffic and Ive been buying media here for about 3 years

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That is a great deal if they are providing all of the above ....

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I guess its all about perspective, when I make 5 figures profit a month on my own Im not sure I see the value of giving away 70-75% of my profit.

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Absolutely.

People are in different places and situations, and therefore what is considered to be a "good deal" will vary from person to person.

A lot of media buyers just don't have the know-how or capital to handle the accounts part of the business. Some just don't have the patience and want to focus on the actual media buying part of the game.

There may also be other perks as well. For example some media buyers don't have the cash to do extensive testing and scaling. Having someone sponsor all that can be a big plus.

And I've definitely seen worse than the 25-30% they're offering.

However, not all media buyers are created equal. You're obviously above the level they're looking for. With demonstrated performance you can probably get way better joint venture deals if you meet the right people.

Ideally what types of joint ventures would be attractive to you? Perhaps there are members here that would be interested.



Amy

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I personally wouldnt do anything under 50/50 at the bare minimum. If they are only providing cash then 70% me/30 them. But even then, Im not strapped for cash so not even sure it would be worth giving away 30% just to have funds.

I was just curious what going rate was because when they offered me 25-30% Im not going to lie I was slightly offended haha and let them know. They said "that is going rate" so I was curious if that truly was the going rate or they just wanted me to accept it, which Im not going to do.

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If you're curious, check out some of the media buyer job boards on Facebook - that will give you a much better idea on what the "ongoing rates" are.

I was helping someone manage their media buying team for a while. This percentage is already generous in comparison.

But again, there are so many levels of media buyers.

No need to be offended. Of course every team is looking to hire the best media buyer at the lowest budget possible. You know your value and what your goals are - that's the only important thing.

And frankly, 25-30% really isn't bad. Especially if they have access to offers that can be run at scale. They won't have trouble getting media buyers for sure - just not the top ones. And they must know this. But you can't fault them for trying!



Amy

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Are you able to recommend media buyer job boards on Facebook? Thanks!

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This one is decent: https://www.facebook.com/groups/adbuyersjobboard/

But there are so many - feel free to check out others!



Amy

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25-30% is actually more than what people offer, given that they provide all that you listed.

The usual setup is some fixed fee plus certain % (definitely less than 30%) from either the amount spend or profit. It also depends on the scale, with small budgets it's usually about the fixed fee more, while with scalable campaigns, the % kicks in.

You said you were already making 5 figures of profits monthly, if these guys have solid offers that you could scale to really high numbers with their money... that could easily translate to extra 5 figures or even more.

Look at it that way too... if the scale is massive, even lower % can make more money, but you already know that

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That has been my thought all along. 30% when you aren't risking your money or your infrastructure to run is pretty good. Particularly since any costs of landers, creatives, etc. are simply an expense against the revenue.

5 figures a month when you are risking someone else's money sounds like a pretty good deal.

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Gonna play devil's advocate here - which I sometimes like to do.

Regarding risking someone else's money: Of course if a media buyer doesn't make money for the team consistently, they won't be kept on the team for too long.

If a media buyer can make a good amount of money consistently, most networks and many advertisers would be glad to work with them directly.

And if I want to play the accounts game, I could just hire people to do it for me. But then that's just me.

So to me it doesn't make a whole lot of sense to take a deal like that when I'm already making good money consistently myself. Again, that's just me.

Some people prefer to work in a team and be held accountable. While others prefer to work on their own.

Take me (again) for example - I can do collabs or temporary masterminds, or work as a consultant on contract, but I can't take orders from anyone. I didn't decide to leave the corporate world nearly 2 decades ago just to go back to working under a boss. Not for all the money in the world.

So we can't evaluate an offer/opportunity just based on profits potential alone either.

There are definitely pros and cons either way. The important thing is knowing what you know and what your ultimate goals are, and whether the offer/opportunity will make you happy in the long run.



Amy


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If we're going there...

Why is someone who can make 5 figures a month on their own dime looking for a media buyer position?

My thought is either the person doesn't have the funds or may not be able to do it consistently. Which is why this is a great opportunity for such a person. The worst case scenario is you get cut off and some damage to your reputation.

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Yeah absolutely it can be a good opportunity for some people! Again - pros and cons and to each his own. Every person's situation is different so there's not a debate here at all.

And "5 figures a month" can range anywhere from 10k to 99k. There may be media buyer positions that pay more than what the OP is currently making, depending on the actual situation.

Moreover - again, money may not be the sole consideration.

And I'm not entirely sure the OP was actively looking for a media buying job. They said they were "approached". I've been approached countless times over the years as well. It's the most normal thing in the world when you start posting about any degree of success in a forum that has thousands of members.


Amy


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All that you have said is valid.

It all depends on the final setup and what the OP actually wants.

Normally, if someone is making 5figs profit monthly, they don't really NEED to work with anyone else and personally I would pass as well.

BUT, accounts come at a cost, so does funding and cards, infrastructure... since the partner owns the offers that could mean better conditions when it comes to payouts and building custom creatives. It's not like someone just approached them with something like: "Hey, we got some offers, promote them and we will pay you some share"

We are just speculating here for sure though, maybe the offers are not good and it's not possible to run them with decent ROI or it's some very specific non-scalable niche that would make scaling to solid numbers impossible. Hard to say

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Sounds amazing. Use the opportunity to grow your capital, learn what they do then go out on your own.

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Yes but if you are able to make 5 figures in profits per month as a one man team then you should either
A. Make your team bigger (and take on risk)
B. Join Someone else's team (and leave all the risk up to them)

I can safely say without a doubt in my mind that if you brought your campaign to my team we would be making 5 figures a day. We could make a mind-blowing amount of creatives that are similar to whats working quickly. I would have the offer direct or make it myself if it was lucrative enough. I would have better accounts to scale on in any traffic source you are needing. I would have unlimited funds to scale the campaign and I would make damm sure it was not ripped and run by other affiliates as my legal team is setup to take on networks / affiliates / offer owners with a quickness.

Spending 1k a day is easy, Spending 10k a day takes some effort, spending 100k+ a day requires a much larger infrastructure. It requires taking on a huge risk as well.

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Very well said!

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I pay my media buyers 5% + average (country based after 4 months of trial period) salary with fixed hours.

% is always negotiable with me, if media buyer creates own presell or if monthly revenue/profit exceeds specific amount. All of them have access to copywriter, design team and all other ''tools'' OP mentioned. It's incredibly hard to negotiate % if media buyer is new. 30% sounds amazing only if offers are unique, not extreme blackhat and accounts lasting more than 100usd total spend.

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Not sure too many people would offer a deal like that.

Even the best hedge fund managers in the world get typically get a "carry" or profit share of 20%, and that is ONLY after a certain hurdle threshold return had been reached.

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This is much more in line with benchmarks.

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Yeh, the thing is that media buyer space is very unstable, one could make 100k+ profit in a month and then next 3-4 months 1k, especially when we talking about grey/BH niches. Experience have showed, that paying monthly salary + % gives employees more security and constant salary-flow, which leads to more stable work environment(longer lasting media buyers) and lesser risks for company, as media buyers will not use that risky advertising methods for higher profits.

In other hand, I do know a advertising company with 150 chinese/vietnamese media buyers producing 40% of all the respective industries traffic with no mercy. They paying high % and it shows as their presells/offers are as hard as it gets, but company producing crazy daily revenues. Media buyers come and go, no stability what so ever.

Which one you would prefer?

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Makes total sense. Everyone that I know works with mediabuyers basically says the same... the fluctuation is VERY high. People come and go all the time and it's very hard to keep the really good ones as they tend to prefer working on their own and keep all the profits. Quite a few hit the reality pretty hard when they leave and start on their own, but that's a different story

Thanks for sharing your view desteny, much appreciated!

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