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Is lead gen againts TOS? (23)

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So a bunch of people running the same offers in the loan niche seem to constantly get banned. Is this something common with other people running similar offers? Just wondering if its something against Tiktoks policy or its just the affiliate network im using landing page/link.

Thanks guys for the help.

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I don't think you can generalize loans vertical to lead gen.

Loans, in particular payday loans, have been restricted since last year on Tiktok, in quite a lot of countries, to financial institutions that own a license in the corresponding country.

You should have a look at the Ads Policy:
https://ads.tiktok.com/help/article?aid=9550

See the announcement:
https://welcome.comperemedia.com/blo...-services-ads/

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Ahhh thank you so much. That article really cleared up why my ads were getting banned. I wasn't promoting payday loans but I guess its somewhat gray area.

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I was wanting to run some financial lead gen offers with Viera Media. They checked with their Tiktok reps and told me I couldn't run any of them.

It would seem that Tiktok doesn't like ads that send users directly to a page that has a lead capture form, that doesn't contain much content.

I sent them examples of offers I was wanting to run - including loans (personal and government), insurance (auto, health, home, burial), and some others.

Even something like this they rejected:

https://gutter-guardian.com/

So I'm only running ecom offers with Viera now until my balance runs out.

I got an account with @cassshy instead, for these types of offers.

@cassshy's wise words:



Lots of affiliates are running financial lead gen offers on Tiktok with great success. But if you ask their reps directly about this, you may get the same "official" position like I did. So try to get an agency account with someone that knows about this type of offers, that have more "understanding" reps.



Amy

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Campaigns for loan offers often get approved but then rejected later.

The two main reasons are that the financial vertical is either not allowed at all in specific geos or it is restricted to official regulated businesses.

If it´s the latter they ask you to provide documents that it´s a regulated business, of courtse that´s not really possible as an affiliate

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Actually...

With some offers, if you simply ask the offer owner for those docs, they will provide them. And you can simply pass them on to Tiktok or whatever. No problems.

If the offer owner won't or doesn't have any documents like that, well... Creative affiliates* can get creative

You think run-of-the-mill traffic reps are experts in checking regulation documents? Or are they just ticking a box that they received some official-looking pdf?

*For the record, I am not creative.

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Ok, didn´t expect that

But that´s actually a good tip.

I work together with few direct advertisers who should be able to provide such documents.

Will definitely check it out.

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Are we talking about the same people who insist that Health Insurance in the US can't be free and refuse to accept official US Government documentation that says otherwise?

Yeah, they are just checking boxes for anything that fits their preconceived notions.

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guys, there's a way to run loan offers on TikTok. You simply need to launch your campaigns on different ad accounts. How to avoid account bans? Well, if you noticed you are getting rejected every time you duplicating the group - then do not push it, simply just launch it on another ad account

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Good advice - there's no point in pushing it if you're already "on Tiktok's radar".

It's worth noting that not all agencies allow people to run this type of offers. Viera Media for example wouldn't let me run ANY of a bunch of different types of fiance lead gen offers I ran by them. I switched to running with @cassshy's account and so far so good.



Amy

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I understand Viera has now shut down.

I've heard both the official reason and the unofficial one, I'll let others find out and decide which to believe on their own.

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Yup I've been notified - waiting on my refund.

Right before they announced it, I was still trying to spend my balance with them. Ran a completely whitehat ecommerce offer by them and they still said no.



Amy

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But wouldn't this make it hard to scale the campaigns? @cassshy

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It depends on what's the preferable volumes you want to reach. You can easily reach 1000-1100 leads a day doing this.

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I can see/predict Tiktok cracking down on loans more and more in the upcoming months.

But there's no reason why affiliates can't make some bank before that happens.

Having said that: It would be good to at least diversify into other types of financial lead gen, and also ecom. Especially ecom. Just to avoid having everything banned and back to zero in one fell swoop.



Amy

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Yea same here Amy. Still trying to figure out loans on my side. Will give it another go this week and the next before I throw in the towel. Going to try Refi/eCom next.

Loans to me in my opinion seems to be the lowest hanging fruit and easiest to generate leads in the lead gen space. But with the very low payouts I'm *guessing* it's hard to make it work if your CPC is over a dollar.

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this is what happens after a while... but I think its how the ad is created taht allows it to go, the offer lander plays a role as long as you are not asking like bday on the first page I think it is fine... but I found the ad creative does well on trying to mask the offer cause TT wants engagement at all times, then eventually if it does well they actually do look a the offer cause this does happen the ad works then gets rejected later on.

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My question would be, why are your loan offers getting rejected? What is the feedback from the moderation team?

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I have tried running ads in multiple accounts, and what I observed was once they rejected one ad, within next few days they rejected ads in other accounts as well. @cassshy

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Was this the accounts Scotty G was always pushing .... cant say im not surprised they shut down and you havent got a refund.

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Amy didnt say the refund didnt come in, it's likely being processed, this can take a few days for sure. And yes, Viera media was the company that Scotty was recommending, they've been widely used but something went wrong obviously. Luckily, there are more account providers out there

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Hi guys, long time no post on STM, I just back to affiliate marketing this year and also use Viera media. Want to share my experience when my tiktok ads accounts was banned using their agency, then I ask to refund. I got the refund even my accounts was banned, but it takes almost 1 month to get my refund. I don't know their internal problem, but I got my refund.

Thanks,
Patria

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Some have had OK success with them. I can't speak to that. But I can say that once they gave me a broken account without access to the video editor, and then lost all my (and everyone else's) pixel data on another account when they suddenly switched to 'cashback accounts'... I stopped giving them money.

A personal account (even without the resubmit button) performs just as well.

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