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TikTok tracking: Pixel or ad tracker? (1)

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Hi everyone!
Today I wanted to talk about TikTok ads. Have you started testing this beast? I know some marketers have jumped straight into this new adventure and some are still holding off with more comfortable channels.

Well, if you wanna try TikTok Ads, I recommend to figure out tracking before you launch your campaigns.


And here comes the questions: TikTok pixel or a more complex tracking setup?


TikTok Pixel has a bunch of benefits, but has just the same disadvantages as Facebook Pixel.

TikTok Pixel is great for:

• Conversion tracking
• Improving optimisation
• Integration with eCom platforms (like Shopify or WooCommerce)
• Access to custom audiences
• Relatively easy setup

However, TikTok Pixel still has some problems:

• Just like any “pixel” technology it’s not the most accurate tracking, as it represents third-party cookies tribe
• It can easily be blocked, since it’s third-party cookie thing and privacy regulations are fierce

TikTok Pixel alternative is good old tracker


If your ad tracker has an API integration with TikTok, you will be able:

• To track ads accurately
• Use only first-party data and comply with privacy regulations
• Feed more data to algorithms for optimization
• Control the costs of your campaigns in the interface of the tracker
• Analyse granular reports and make better decisions

If you wanna learn more about TikTok tracking, be sure to give a watch to our YT video!
https://www.youtube.com/watch?v=6rtosbqWFyI

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