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What is The "X" Amount You Spend When Testing New Offers? How Do You Optimize? (4)

05-05-2022 01:45 AM #1 brianaustin07 (Member)
What is The "X" Amount You Spend When Testing New Offers? How Do You Optimize?

I've had quite a few campaigns that were pretty profitable off the bat with a few tweaks here and there but sometimes get stuck on the ones that are barely bringing in any profit or not knowing what to do if the conversions start slowing down. Wondering if anyone has a strategy they use when it comes to testing and optimizing.

Here are a few example campaigns that are running search traffic. Only things that have been optimized so far are the ads and winning keywords.

1. Payout: $60 | Revenue: $960 - Ad Spend: $600 - Profit: $360

2. Payout: $20 | Revenue: $480 - Ad Spend: $366 - Profit: $114

3. Payout: $80 | Revenue: $400 - Ad Spend: $319 - Profit: $81

Going off some of the info above, what would be your next step seeing this type of data? From this point would you cut any campaigns out or continue testing and optimizing?

05-05-2022 12:29 PM #2 matuloo (Legendary Moderator)

All of the campaigns are profitable with decent ROI, even the worst one shows about 20% ROI, so I wouldn't cut any of those. Unless of course you're facing cashflow issues or you're doing something that poses a risk of not getting paid.

In this case, I would try to focus on scaling the campaign and tweaking the funnel more to improve the CVR.

Try to introduce more keywords, write new adcopy, check the lander and make some changes there.

On the optimization side, get rid of the poorest KWs and Ads and increase the budget so those that are left get more traffic.

What's your objective setting for these campaigns? Google needs time to figure out how to drive the right traffic to you as well, it can take about 2 weeks on decent spend... according to what a google rep told me a month or so ago.

05-05-2022 05:15 PM #3 brianaustin07 (Member)

Quote Originally Posted by matuloo View Post
All of the campaigns are profitable with decent ROI, even the worst one shows about 20% ROI, so I wouldn't cut any of those. Unless of course you're facing cashflow issues or you're doing something that poses a risk of not getting paid.

In this case, I would try to focus on scaling the campaign and tweaking the funnel more to improve the CVR.

Try to introduce more keywords, write new adcopy, check the lander and make some changes there.

On the optimization side, get rid of the poorest KWs and Ads and increase the budget so those that are left get more traffic.

What's your objective setting for these campaigns? Google needs time to figure out how to drive the right traffic to you as well, it can take about 2 weeks on decent spend... according to what a google rep told me a month or so ago.
Thanks! Currently using Bing ads and objective is set to just traffic. I do all my tracking in Voluum and kind of just optimize going off the conversion data there. This is great to hear though! I'll keep pushing it.

05-05-2022 08:14 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by brianaustin07 View Post
Thanks! Currently using Bing ads and objective is set to just traffic. I do all my tracking in Voluum and kind of just optimize going off the conversion data there. This is great to hear though! I'll keep pushing it.
I'm not familiar with Bing myself, never tried to run anything there, but if you're able to make profits just by using simple "traffic" campaigns, that's a good sign! I would definitely try to scale this if the budget allows.

They surely have conversion as a possible objective, try using that.

And I would obviously try to port these campaigns to google ads as well, their traffic is more expensive but often also of higher quality, try it.

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