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Bad affiliates habits you should never have (5)

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We created a list of bad habits that you should kick if you want to launch a profitable campaign.

Cautious! All these stunts are performed by bad affiliates, don’t try this on your campaigns.

1. Using one creative for all campaigns

When you switch the parameters of your campaign, you change your targeted audience. So old creatives won’t work on new users. You need to adjust benefits, texts, and pictures on your offer or use Galaksion’s creatives base.

2. Putting capping/frequency — 1/24

Our specialists analyzed many campaigns and found out that the best capping is 3/24 or even more. Conversion is made only after 3–5 impressions of one ad.

3. Choosing rate much lower than traffic estimator suggested

The traffic estimator is your budget’s fortune teller. This magic tool processes data about the pricing model, format, GEO and predicts what volumes of traffic you will get with the chosen rate.

4. In creatives paying attention to features, not benefits

You see two ads about a winter coat. The first one tells you that it is green, is made of wool, and costs 100$. In the second offer, there is information that you won’t freeze in the coat even in cold winter or that you will be the trendiest person at your work. What would you choose? Most likely, the second variant. Features are only facts, but benefits explain to users how the product will solve their problems.

5. Driving traffic only to one GEO

Without a campaign launch, you can’t say which GEOs are suitable for your offer. Don’t draw early conclusions. Test different GEOs.

Forewarned is forearmed. So now you can launch your campaign without fear of failing. Go on, don’t lose your profit!

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Hi there, most of what you wrote is true, but I would disagree with some point as well.

This is nonsense, especially this part: "Conversion is made only after 3–5 impressions of one ad."

1/24 delivers highest quality clicks in most cases, it does depend on the traffic type to some extent of course, but still, it's often the best capping to start with for the highest CVR. More open caps are usually good for scaling purposes.


This is very questionable too. Some offers only accept one GEO, so notesting is possible in such case.
Targeting multiple GEOs in one camapign is often a BIG mistake, since the bids differ from one GEO to the next.

In case of multi GEO offers, it's obviously good to test more GEOs, but always 1 GEO per campaign at the traffic source.

Just wanted to set this straight so we don't confuse some newbie members.

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How does this make sense? New audience = new people = haven't seen the 'old' creative.
This whole post is just a sales pitch gone wrong.

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There is some logic behind the part you quoted, albeit not true in 100% of cases. I'm not sure what traffic types they offer and how deep the targeting is but for example certain push lists can respond better to sweeps while some other might do better with dating, based on how they got collected. If there is any category targeting, it might hold as well, Ad promoting something that works well a specific category might not work when the target audience changes to some other category. At the same time, with something like assorted POP traffic it wouldnt make sense at all as you have said

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As an Direct Advertiser also i can say, that would be bad idea not use data optimisation which an advertiser manager is sending you.
Also to to not to be honest with your partners, Cuz best performance could be just in honest partnership.

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