Home > Technical & Creative Skills > Tracking Campaigns

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Voluum Tracking Issue (Excessive Amount of Clicks to Offer) (17)

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Hey there!

I recently switched over to Voluum to track my campaigns as well as run dsp native campaigns within.

I'm having an issue where im getting incorrect click data on my DSP campaigns only. (For example: Affiliate dashboard says 44 clicks, Voluum says 18 & the actual lander button is really only showing 11 clicks.

I was told how it may have something to do with the timezones but I made sure both my affiliate network and tracker are set to the same timezone. Thought I reach out here to see if anyone may have a solution or may have been experiencing the same thing when running DSP campaigns on Voluum.

Any help will be greatly appreciated!

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Are you looking at unique clicks/unique visits? That will give you a better picture

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The difference between visits and clicks on the lander button/CTA is normal, not everyone will click through the lander. 11 LP clicks out of 44 visits sent to it, is actually a pretty good result and equals to 25% LP CTR. I'm not saying it's the best, but it all depends on the rest of the setup.

44 vs 18 recorded by Voluum is a bigger problem, especially when you are using Voluum's dsp that is very well integrated with their tracker.

We need to make sure that we are comparing the right numbers, can you share a screenshot of the stats?

The time zones can be a problem, when you load stats for several days, is the difference still that big?

There is also something called click loss, which is often causing this discrepancy, but again, it shouldn't be this big between voluumsdsp and voluum as a tracker.

More on click loss here: https://stmforum.com/forum/showthrea...finitive-guide

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@matuloo, I think OP is saying 44 clicks in the affiliate network dashboard, not traffic source to lander.

I agree with @varunkeskar, Voluum has a Unique clicks column that could help you.

Are you tracking with redirect or with their no-redirect JS? In the second case, there could be a configuration issue with the JS (for example being pasted twice)

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Oh, it definitely looks like that, my bad

It would really help to see some screens

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@matuloo @jeremie @varunkeskar Hey guys! So I went ahead and attached some pics from yesterday's stats to help clear up some things. As you can see, the maxbounty offer is showing 64 clicks, the stats on Voluum are only showing 20 actual landing page button clicks and the actual lander is showing only 14.

The craziest part is clickbank stats are the worse! Its showing over 11k hops to the offer with an excessive amount of button clicks that also don't match up to anything in Voluum or the landing page.

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Ok, this looks like some bot then. Can you dig deeper in the stats and check the IP report? If it's bots, there will be many clicks from the same IP.

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@matuloo Yeah, I've already checked to see any suspicious IPs. Not seeing anything out of the ordinary.

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You need to explain a bit more your campaigns. Just a few basic screenshots are not going to help much.

- Are you using redirect or direct tracking?
- Do you have several campaigns with the same offer? That could explain why you don't see some clicks
- Or are you hardcoding the affiliate network link instead of the Voluum link somewhere?

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@jeremie I'm using the default settings when creating a DSP campaign. Destination for URL is set to "Flow" with the default path set up (Lander -> Offer) Transition to offer is set to 302. As I mentioned, I'm only having an issue with the native campaigns I'm running through Voluum. The campaigns I set up and run directly with the traffic source don't have any issues. There aren't many settings I can change setting up dsp campaigns.

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I just remembered that I had a similar problem in the past, I think I was using Voluum at that time, but that likely doesn't matter all as the same would happen with any tracker.

What happened, was that some crawler/bot fetched the url of one of my campaigns and it would continuously hit it, several 100 times a day. So even if stopped all the traffic, the campaign would still show clicks in the tracker.

Maybe it's the same problem. Can you try to stop the campaign to see if the clicks still continue to show up?

The only way to solve this for me was to drop the domain I was using and get a new one.

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As soon as the campaign stops, all traffic is paused and no clicks are going to the offer. Not sure what's going on and I think I looked into just about everything. I might have to run directly with the native platforms to avoid this. Not even Voluum seems to know what's going on.

Do you have any recommendations of any great native platforms to run traffic directly? I really liked the fact my campaign was always approved within minutes to an hour within voluum's business hours. Outbrain would take a week for approval directly lol.

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Yeah I hear ya, this is a common annoyance with native networks, their approval times are not the best. But that's the way it is.

The top native networks are Outbrain and Taboola, next comes Revcontent and then Content.ad and MGID... there are many more of course. The first two I have mentioned are the most picky/strict but have the highest quality.

Let me tag @platinum and @jack_l here, they have plenty of native knowledge so hopefully they see this and share some advice

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Thank you! I'll probably test out taboola some more since I have seen higher quality traffic there.

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What you can get directly at the sources is of better quality than what you can buy at voluumDSP. Using voluumdsp is more convenient though and it provides access to the inventory from multiple native networks, so it has it's place in the game too for sure.

Check this post by @jack_l he explains it better: https://stmforum.com/forum/showthrea...l=1#post420308

BTW: I'd recommend to read everything from him, he has posted MANY great posts related to native traffic, same as @platinum.

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Thank you! I'll check it out. Also, just received an email from Voluum that they are shutting down the dsp side of things. I guess it was just meant to be! I'll start running with the networks directly.

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Oh, thats some news! I had no idea they planned to sink that ship.

Well, now there is no other choice but to go direct, which might be a good thing for you in the end

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