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General LP vs Offer LP (10)

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When you run Push landers, do you tailor the lander to the offer or do you keep the lander general?

General Lander:



Offer Specific Lander:



I try to make every lander offer specific but I'm trying to speed up my workflow by using a general lander.

Let me know if this is a good or bad idea.

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I haven't ran a sweep offer in like 2+ years nearly but generally I would tailor it to the specific offer. I use to have a huge collection of spin wheels with all kinds of sweep products on it for this expressed purpose. The sweep product is meant to attract them to go through the conversion flow(free iphone, walmart/amazon gift card, etc) perhaps someone like @twinaxe or @jaybot can tell you what they think of your idea of a general lander.

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@anthonyh

Still working on making success with sweeps as you can tell with my FA...But in my tests I always tailor. Yes it takes longer, more image gathering, etc but it at least preps the user a little for what exactly the prize is versus having literally no idea what they supposedly "won". I never even tried generic to see but I would imagine tailored outperforms. Testing is always the thing to do but it better be with a known working offer. That is my main advice with new LP tests...

Make sure it's on something you know converts good. Otherwise you will kill good LPs, new good LPs, etc thinking they suck when really its the offer otherwise. My vote is tailored. Jaybot Larsometer and Twinaxe (T-Win1000) will soon give their prospective I am sure. Take note as all of those guys know what's up.

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The landers you have shown are the same. Only the text in first line is slightly different.

Just use tokens for offer specific text. Then you don't need to edit the lander each time.

You can have a look at twinaxe ultimate sweepstakes lander. It uses tokens.

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I checked it out, but how do I set it up like he did?

Do I need to mess with the code on my landers?

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Yes, you need to replace the static text you currently use with code segments, just like it is done in the a.m. lander.

Just open the lander on your local machine, fill some tokens and check with Chrome developer tools where your required code segments are.

If that is too complicated just hire someone. Replacing your above text with tokens takes less than 10min --> meaning it is a rather "cheap" task.

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I've done both

Generally speaking, it's a good idea to look at the actual offer and what it offers. If there is just one prize offered, it's a good idea to stay consistent throughout the whole funnel. Let's say the offer promotes an iPhone13 as the prize and nothing else... in that case, I would use an iPhone13 specific LP and even Ad (in case of PUSH or display traffic).

If there are multiple prizes offered, you can stay more general.

BTW: The LP you have shown is semi-general in both cases... the prizes are not super clear and there are multiple ones... cash, $ voucher, some package and some device. It's just the text that makes it unique and that's something a significant part of the users won't even notice.

On the other hand, I've run MANY campaigns where the funnel wasn't that consistent as my best landing pages were more on the general side and they still performed well with "random" offers.

The best thing to do here is to test both and let the data decide... as is always the case

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I would sometimes use more general landers for mass-testing of offers. And then when I see a promising offer, I would tweak the lander to customize it for the offer.

Don't stop at adding the offer name. Try to use similar colors and fonts and wording and images (being careful about using logos) - basically make the lander look and feel like the offer page. This can make the transition from lander to offer less jarring, which can increase CR.



Amy


Sent from my iPhone using STM Forums

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This is great advice too! Sometimes I'm taking it even further when running dating campaign. I check the offer lander, crop the photo of the female model(s) that they have used and then I used the same model both on my landing pages and even banners.

Suprisignly, it does NOT always work, but when it does, the results can be VERY nice

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Yup that's exactly what I meant when I included the word "images".

So for sweeps, you can "borrow" the image from the offer page and put that on the pre-lander. It may be good to check with the network/advertiser before doing so. I haven't run into any trouble so far.



Amy

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