VIDEO: How To Make Viral Videos (Markian Benhamou) (6)
VIDEO: How To Make Viral Videos (Markian Benhamou)
Time to Go Viral: Copy Our Proven Formula to Make Your Videos Blow Up
Let's move on with another speech summary. This time I've picked one from the Creator Conference that was held in December 2021.
The speaker is Markian Benhamou from Smile Squad Comedy.
Markian started on his own, but his team has grown to 14 people and they do 300mil views a month.
Over the years, the Smile Squad has amassed 13 millions followers across all their social media channels and they made more than $2.5mil on Facebook alone.
In case you want to explore their channels, here are the main ones:
Facebook (5mil+ followers): https://www.facebook.com/smilesquad/
Youtube (2.1 mil subscribers): https://www.youtube.com/c/SmileSquadSkits
Instagram (1mil+ followers): https://www.instagram.com/markianb/
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I will be using downsized slides in the summary again, the full res ones are in the PDF.
>> DOWNLOAD THE SLIDES PDF <<
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Markian starts by mentioning that they have 1 formula that’s responsible for their success in creating viral videos.
He came up with the formula back in summer 2016, when he made a video named “What it’s like to have a sister” which got 100 mil videos.
Their Viral Video Formula consists of 3 steps:
HOOK
RETAIN
ACTION
Not let’s take a closer look at each of these steps.
1. HOOK
You need to stand out!
The first thing is to have a strong TITLE. It has to stand out and be either shocking, super interesting or something that people can relate to.
Example: I spent 50 hours buried alive… shocking, you wanna see what happens, its definitely not something you’ve seen before.
Example 2: What it’s like to have a sister… this one is relatable, many of us have a sister, you want to see whether they have the same experience as you do.
Next comes the THUMBNAIL. It should create a visual representation of what the title says. Check the slide below for an example.
The third part is the FIRST 3 SECONDS… you have to deliver on the expectations. Don’t go with intros, jump straight to the content.
2. RETAIN
Markian shared 3 tips on how to retain the viewers and stop them from leaving.
You need a storyline with a payoff! Tease the viewers with what is coming so they wait till the end.
10 second rule… something new has to happen every 10 seconds. Could be a sound, new music, transition, crop… keep the action moving.
High energy… this is a skill you need to master. Be intentional with what you say, make it exciting, be reasonably emotional.
3. ACTION
You need to make the users to take some action that will help you spread the video further. These are platform specific.
Facebook: focus on making the users share your videos.
Youtube: watch time is the most important. Get rid of ending sequences, those just drive your watch time % down as nobody watches that.
Instagram: ask for likes and comments, these drive the algorithm.
Whatever platform you are on, focus on the metrics and tools that are the most important for the specific platform. Call the user out to do what you want them to do.
Markian goes on with sharing his 5 keys to success, you can see them on the following slide.
Purpose: Find your WHY and build content around it.
Series: Select one topic or format and create a series of content around it. Many huge channels have just one or limited amount of topics that they shoot videos about.
Experiment: Try a bunch of things and accept failure. Focus on what starts to stand out.
Consistency: All the platforms value creators who are consistent. Post content at least once a week.
Treat it like a business: Building a channel or profile requires a lot of time. There is so much opportunity out there, you just need to find your passion and stick to it.
The presentation ends here.
>> DOWNLOAD THE SLIDES PDF <<
Want to attend the upcoming AdWorld or EcomWorls virtual conference? Check this thread and ask for your free tickets: https://stmforum.com/forum/showthrea...ld-in-May-2022!
Wonderful tips! Not just great for viral videos but for video ads as well!
Amy
Great tips! Thank you for sharing
Great tips! Thx 
Originally Posted by vortex
With platforms like TikTok, making a video Ad that has the potential to become viral can be of HUGE help.
I've just posted the actual video replay of the presentation, you can see it at the very beginning of the opening post.
These videos have been provided by the iStack Conferences team as a special bonus to our members.
We will be posting MANY more in the coming days and weeks
Enjoy!
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