TikTok Challenges (9)
Hey folks!
I am new here, so go easy on me LOL
Anyway, I have a personal TT account that I have been promoting a few eCom affiliate products with over the past few months.
The account has about $10k spend on it, and I seem to be doing ok in terms of ad approvals, and getting ads to spend with the complete payment objective right off the bat now that the account has some spend/data on it.
That said, I tried to scale a product that was doing amazing on lower spends a few months ago, and as I scaled up, the whole thing fell apart. CPA's went up and I lost interest.
But I am back at the same product again. Testing 5 new videos at $20/day each and right away have already made a couple sales (today is day 1)... so I know this converts.
However, despite my success, I am seeing some HORRIBLE CPM's and CPC's... even though I have some pretty solid CTR's. Thoughts?
The super high prices make me nervous to start pushing budget. Do you think I need to let it ride for a day or two for prices to come down? Do I need an agency account?
Thanks in advance!
P.S. I'm not sure how best to post the image above, hopefully it looks ok.
Congrats on the initial success! Have you tried using cost cap to rein in the CPM/CPC? Doing so may limit the scaling potential later on, but would be worth a try at your current budget.
Amy
Sent from my iPhone using STM Forums
Amy - thanks for getting back to me.
No, I have never used CC. I think I will give it a try.
I feel like there is something "wrong" though. My CPC's this time around are in the $2.50 range, and before they were like $.75. And double or triple CPM's.
I am using a few videos provided by the network for the product. This time around, after reading here about being penalized for running videos that have run before, I added TT music to the top of the original video hoping that would make it unique enough.
Could that be the issue?
Originally Posted by snakebite
I'm really not sure just changing the music would do it. But if I had to guess, my guess would be no.
I remember one time when we were running ads for STM on Facebook, this one video ad kept getting flagged for "inappropriate language". It was resubmitted multiple times and flagged each time with the same message.
Finally I looked over the video frame-by-frame - and discovered that in one shot, one of the guys in a crowd was wearing a tshirt that said "Shit Happens". We removed it and the vid ad got approved.
Tiktok's algo may or may not be as sophisticated as FB's - I don't know for sure. But my guess is that being one of the biggest video ads platforms, it can't be so primitive that it can't tell it's the same video, just because you changed the music.
Maybe test some original creatives and see if you get different results? Hard data beats any amount of speculation.
Amy
Sent from my iPhone using STM Forums
I think that's it... I made some totally original videos last night, going to run them now and see how it goes.
Thank you!
It can also make a difference what conversion goal (form submit, place an order, complete payment etc) you set.
Interesting - ok.
I know I had to use ATC to get the account to spend... but after several sales, I have just defaulted to complete payment.
If you have good control over the whole funnel I would start with goals that are easier to achieve like form submit or complete registration.
That way you can reach the goals faster and feed the pixel with more conversion data.
A click on a button or a form submit are way faster to achieve than finishing a sale.
When the pixel has some data to work with increase the goals.
But usually it´s the more complicated the goal the higher the CPC and the lower the CR.
When you warm the pixel up already it can help to decrease the costs for the more complicated goals.
OK - how many conversions, of any type, are you looking for before advancing to the next step?
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