Bigo ads real case study 81% ROI (1)
Bigo ads real case study 81% ROI
Hello! Vladimir is back in touch. I have seen a lot of interest from the community and hence I’m back with a case that can inspire you. Part of our team has been working with applications on Bigo for more than two months and they are enjoying their life. Today i will share with you a new source of traffic - Bigo, tell you how it performs and why we decided to test it.The source was not chosen randomly. In our reality where everybody is tired of bans and disapproval, Bigo is a breath of fresh air. There are no bans or disallowances (unless it’s outright adult or forbidden topics, like casinos and betting).Everything else goes through, as they say, “their manual moderation” and gives traffic (we’ll talk about traffic and ways to get it a little later).
Statistics:
Applications: Qibla Finder 2.0, Locator Qibla Pray
Dates: 16.09.21-28.09.21
Source: Bigo Ads
Network: Applink
Income: $8,018.75
Spend: $4,417
Profit: $3,601.75
ROI: 81.5%
For the test, I took a Muslim application with a compass and a timetable for prayers. Applink.network provided this app. Why did I choose this application? All men pray several times a day, this is the ideal target audience. We took 3 GEOs for the test: Saudi Arabia, Kuwait and Bahrain. There was also a small test for the UAE.
The first launches were rather incomprehensible. We used about 10 different creos and launched 1 campaign, 1 adset, 1 creo optimised for instals. Each campaign was allocated $20. We also bet $20 on the adset, targeting only men. By the way, it's worth mentioning that tests on women did not give any result.
In principle, from the very first day, it could be seen which creatives were working. I scaled in the same way as I do on the other platforms. What I did was: duplicated 5 adsets in the campaign, created 5 more campaigns with 2-3 adsets and started increasing the budget.
I will add some creative examples so that you will have something to start with.
https://youtu.be/sG8qAolvd8A
https://youtu.be/oP-XVaPO6CA
The nuances of working with the budget and traffic in Bigo Ads
I would like to dwell on the budget in more detail and discuss the following point: Bigo has very strange optimization and it is not clear how it gives traffic to adsets. The only thing I noticed is that if the creative is working, then there will always be traffic, but not always with the amount that you request. What it means is, you can put $1000 on a campaign that will have 10 ad sets - $100 each, and Bigo will give traffic for $100 on one ad set, $70 on another ad set, etc.
The creative was so hot that it spent 70-80% of the budget every day. I increased ad sets from $50 to $250 and the spend continued WITHOUT a decrease in ROI (oddly enough). In addition, we did a lot of duplicates of adsets. We tested the optimization for events - no difference from the install was noticed. Within a week, the amount of traffic started to decrease, it was clear that the creatives were burning out, and we began to raise budgets to $1-2k a day, but it was only spending around 10% of the daily budget.
I was able to find a solution — the most optimal budget for the adset is $30. With such a budget, Bigo for some reason always gives traffic > 50% daily. ROI began to fall, but I still managed to get traffic. I tested new creatives, but was unable to find a hot one once again.
Bids are also a separate conversation. The first launches were to Saudi Arabia with a bid of $0.13 and there was a ton of traffic. In the end I raised the bids and by the end of the period, I was only able to get traffic with the bid being $0.17 - once again, if one manages to get the hot creative - Bigo gives a lot of traffic even on minimal bids. Below is a list of average bids on which it was possible to launch:
- Kuwait — $0.2
- Saudi Arabia - $0.15
- UAE — $0.19
- Bahrain — $0.17
GEO reports:
Saudi Arabia - $3124.49 Spend:
Income - $4870:
Kuwait - $584.78
Income - $896:
Bahrain - $272.19:
Income - $483:
In the bottom line, we have: the source is working, there are ways to scale it for initial launches and they are also clear and transparent. It’s up to you to start and dig, success!
I truly hope this case study will be useful for the community and bring more people to use this network. Thank you Applink.network for providing the agency cabinets. I will soon be back with a guide for Bigo Live.
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