VIDEO: 5 Golden Rules For PINTEREST Ads (Lindsay Shearer) (2)
VIDEO: 5 Golden Rules For PINTEREST Ads (Lindsay Shearer)
Master the 5 Golden Rules of Successful Pinterest Ads & Crush Your Shopping Campaigns
This is a summary of the presentation held by Lindsay Shearer, CEO of Pins4Profit, that aired at the very first EcomWorld Online Conference.
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Did you know you can attend the upcoming EcomWorld for free as an active STM member?!? Details are in this thread.
The slides used in this summary have been resized down significantly, the full res slides are in the pdf that you can download, link below:
>> DOWNLOAD ALL THE SLIDES HERE <<
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Pinterest is an interesting platform, but it’s not really discussed much here on the forum and that’s why I have picked this speech as the next one for this series of summaries.
Lindsay Shearer talked about the 5 rules to follow when working with Pinterest Ads and how this platform fits into a cross channel advertising strategy.
Lindsay starts by emphasizing the need to diversify your acquisition channels, which is just gaining importance lately, with all the privacy and tracking issues.
One good thing she mentioned and that I wasn’t aware of, was that Pinterest allows certain products that Facebook doesn’t, for example nutra products… that’s nice to know.
Pinterest Stats
Obviously, Lindsay shared some stats about Pinterest users, so let’s just post one of those slides here.
What does this mean for us?
Pinterest has TONS of users so the scale is there and the traffic you can get from this platform is of high quality when it comes to buying intent.
Lindsay describes Pinterest as a Pre-Search & Discovery Engine.
What does that mean?
Because of the visual nature of the platform, millions of people are using it to get ideas even before they start the actual shopping.
To put it simply, before someone goes to Google to search for sellers of a specific item, they browse Pinterest to see what it goes well with, what color they would like etc… and that’s the perfect opportunity to catch these clients, with a proper Pinterest strategy.
Pinterest is the perfect platform for new brands, because a nice PIN can be their first contact with a potential customer.
Users can save the PIN and come back to it later… and possibly buy from them.
What kind of brands are working well on Pinterest?
The easiest way to tell is to create a profile to see if you get some organic engagement, if that works, your brand/product is likely a good fit.
Lindsay advised against the classic drop shipping model, which tends to get banned.
Let me add a screen that shows the most successful types of brands on Pinterest.
I’d say it's pretty much in line with what we would have expected, right?
Utilizing Shopping Campaigns on Pinterest
Lindsay shows some stats screens to present what’s possible with Pinterest shopping campaigns.
You can find them all in the PDF with slides and let me just say some of them look really promising.
The presentation continues with presenting the various paid ads objectives that you can choose from.
Let me just list them quickly :
Brand Awareness
Traffic Campaigns
App Installs
Retargeting
Conversion Campaigns
Shopping Campaigns
Scaling Your Pinterest Marketing
Pinterest Ads require patience, it takes much longer than FB, for example.
You have to accept the delayed attribution, which is connected with the organic nature of the platform.
People save PINs and come back to them later, it can result in sales even months down from when you started to run the Ads.
Pinterest is not as “direct response” as the other large channels, for example FB, Google or Instagram…
Pinterest takes time, which makes it hard to optimize funnels on this platform.
Lindsay actually recommends to fine tune your funnels on other platforms, get some data, assess your target KPIs and just then scale to Pinterest.
Pinterest does not work with all products, make sure you have a match… testing with organic helps.
Image content is unique on Pinterest, FB or Insta strategy will not work there.
Focus on Keyword research, keep in mind Pinterest is more of a search engine than social network.
Users search for specific keywords… lot’s of “how to” are in the mix, target those.
Pinterest works great with long and educative funnels, you can go heavier with this than you would on other platforms.
Pinterest is an evolving platform and they constantly come up with new features.
Let me post a slide that shows some of them.
Lindsay goes on with a few Case Studies, showing a bunch of success stories along with stats screens… you can find those in the slides PDF.
The presentation ends with some contacts dropping of course 
In case you would like to find more about the presenter, check their website: https://lindsayshearer.com/
And that’s it for today!
Thanks for reading.
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Did you know you can attend the upcoming EcomWorld for free as an active STM member?!? Details are in this thread.
The slides used in this summary have been resized down significantly, the full res slides are in the pdf that you can download, link below:
>> DOWNLOAD ALL THE SLIDES HERE <<
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I've just posted the actual video replay of the presentation, you can see it at the very beginning of the opening post.
These videos have been provided by the iStack Conferences team as a special bonus to our members.
We will be posting MANY more in the coming days and weeks
Enjoy!
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