Profitable best buy mobile campaign! $30+ profit a day baby (10)
Profitable best buy mobile campaign! $30+ profit a day baby
Jumptap has a LOT of volume, but as soon as you start fiddling with all the variables it slows down volume 
..otherwise we would have a massive bag of money on our hands.
The following is the campaign we ran, has more room to scale but you guys can take it from here:
Traffic Source: Jumptap
After much testing WAP is better then APP, but.. when limiting the variables as much as we did WAP spends 1/100th of what APP spends so we we're forced to go with 99% of our volume as APP.
Today's spending on Jumptap
Today's revenue
Spent $100 exactly and Revenue was $132 which is our best day. We really thought coreg was pulling through with the top revenue, but it just wasn't consistent.
Overall the volume didn't tickle my happy gland, but that's what happens when you limit variables. There's definitely more tinkering that can be done.
TOP ADS
>> Highest CTR
>> Converted A Little Better
Mix of both was good, and the end conversion rate was very similar. This is something to note: Conversion rates don't different much from the ads i've tested (and i've tested a lot). The CTR will be dramatically different on ads, but the conversion rate not so much. The ROI on each ad is what you have to track. The benefit of the higher CTR banners is more traffic on smaller traffic sources because you get more clicks from the same amount of impressions. On larger traffic sources you get more clicks overall because your higher CTR ads are given priority. So be sure to test a mix of banners and track ROI!
TARGETING (the gold)
>United States
>Android
>Samsung Phones
>Spring&Tmobile
My 2cents on mobile overall right now is there's a lot of niche + international opportunity. Find your space, and dominate it.
Our previous info about this campaign:
http://stmforum.com/forum/showthread.php?4970-Best-Buy-Promo-on-Jumptap!-amp-more
Were you bidding CPM to get the 3 cent clicks?
How many campaigns/ads in Jumptap do you have to spend that $100?
Also, what is your total testing budget spent to produce the final targeting?
Originally Posted by stackman
..otherwise we would have a massive bag of money on our hands.@ stackman
did you set a $100 limit or was there not more volume availabe with your targeting?
Thank you for this case study.
Were you direct linking?
Cool.
This is something what I need right now. I have an account on jumptap and are interested in pushing gift card offers.
Just $10/day and I'm already happy. =)
think we run something similar on banners WITHIN our mobile apps.... i know one of the offers is a best buy gift card.... seems like the best type of offers for mobile.
@socaep
Just 1 campaign to spend the $100, the volume is still still definitely decent.
Total testing budget was probably ~$600, but we learned some stuff from other campaign tests as well
@deedsmedia
Yep, we're having this with other campaigns too. From my month 1 perspective here you need a lot of campaigns to hit $xx,xxx a day volume, but i have a feeling campaigns are generally more longterm on mobile traffic (can someone confirm this)
@nusolutionz
We set $100 limit, still more volume to be had, we uncapped it yesterday.
@julien
Nope we used a landing page, i completely forgot to include it. It's in the previous thread (check the link at the bottom of my post)
@dconstrukt
Most traffic sources you cannot target sex/age so something that applies to everyone is usually best, also this offer killed it with web traffic so usually the angle will carry over to other sources.
Home > Mobile >