This works quite well for me and thought i share it.
A lander i've been using quite successfully is a hybrid that consists of
- Story (Story about a person who used the product)
- Call to action within the copy, and in-text hyper links.
- Opt in (Filled with short Tips spaced 1 to 2 days apart)
- Side Bar filled with Social Proof and call to action.
At least 2 testimonials with Photos.
- 3 More testimonials with photo if possible at the bottom of the lander.
Also, this is not a news style site. Just a very simple site with actual people.
I sometimes also SNAGIT email copy written to me from subscribers.
and none of my graphics are professionally designed.
In fact, the more hand drawn, or hand made the graphic is, the more authentic it feels.
Thanks for reading. Hope this helps you.
Thank you for sharing. I actually planned to make a landing page for a product of mine and this comes in very handy!
What about a video guide/presentation?