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How can i revive my Push traffic campaigns (3)

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1. Once you find a profitable campaign, and if you run it for x number of months and then after x months, the ROI starts declining(all of a sudden), what cud be the reason for this? Is it because the campaign has reached a saturation point?...that is...all push subscribers have already seen my creative and not willing it buy it again? Or does traffic network purposely starts sending trash traffic to make way for new campaigns?

2. I have many campaigns where i was running a particular offer, and after running it successfully for few months, the campaign has started to give me negative ROI, so, shud i change the offer and re-run the campaign to make it work? Or focus on new niche?

Example:
If i am running a Nord VPN offer in propeller ads USA mobile(device). And suppose if the campaign runs profitably for 2 months and then after 2 months the ROI starts declining...
So, to revive the campaign, instead of running NordVPN, if i change the brand and run ExpressVPN(with same angle as NordVPN) and start the campaign again (in USA mobile), will this make the campaign profitable? Or will same niche/angle offers won't work again - because push subscribers in USA(mobile) have already seen same type of advertisement(with same angle)?
In this case is it better to start with something fresh/new niche?
Or Will changing the creatives/brand/offer make the campaign profitable again?

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Tagging @twinaxe, hoping he cud answer.
You might see the same phenomenon in all paid ads campaign, so, anyone with experience can answer.

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I am not twinaxe, but I'll copy-paste my answer here because reasons

Depends on a lot of factors. If VPN was working for 2 months and it is still being advertised, there is no reason to think VPN no longer makes money (and it's been around for years).


It's hard to saturate anything in the US tbh. If the offer itself is being scrubbed, then switching to new offer would of course help. If it's one of the push feeds that has taken a dive, it could be a new creative will help, but if not, then that possible certain feeds have become garbage.


I would try a different creative first, see if that doesn't do anything, then I would switch the offer with original angle. If that doesn't work, then check the feeds.

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Check out other metrics as well.

ROI alone doesn´t tell much about the reasons.

Also check if volume changed, CTR and such stuff.

If you´re running WH campaigns you could also check if maybe some big high(er) quality placements broke away or started to lose quality.

But be assured that campiagns usuually don´t get saturated that fast.

I have campaigns running in several geos for almost 1 1/2 years with exactly one creative and they are still running very good and stable.

Or long time ago I promoted a Usenet program in only one geo (Germany) and that one offer ran stable for several years.

When you run the same tergeting for long time it can also happen that others outbid you on the good placements.

This can lead to lower overall volume or same/similar overall volume but more traffic from lower quality placements which eventually can lead to lower ROI.

There it can help sometimes to pause traffic for some time so that the competitors lower their bids (because they don´t have to overbid you anymore) and then just give it a new try.

That´s probably not the case, there are many new internet users and new push subscribers each day.

When you run an offer for long time and suddenly the performance changes also check if the offer maybe changed.

Can be different conversion flow, new prices or whatever.

It´s hard to imagine that you´ll ever be able to saturate US traffic so the reason is probably somewhere esle.

If a creative works good it usually keeps working good.

When too many people have seen your creative already and don´t click on it again it will rather result in lower CTR but not that much in lower ROI.

As I said above, also check other metrics and not just the ROI.

Then you can get a better idea about what could be happening.

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