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Run CPA campaigns for my client with Binom tracker. (16)

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Hi. I am a performance marketer. I am promoting products using paid ads for my client which is a brand (not a CPA network).

I added my client to Aff.networks section, added their product pages in Offers section in Binom. I got some problems when setup tracking:

- They don't have any idea about S2S postback or something like us in CPA network industry. How can I track their product pages?

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What CMS is your client's website using?


Amy


Sent from my iPhone using STM Forums

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Hi Amy, they are using Wordpress

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I've never used Binom for that purpose - perhaps ask Binom support? Their support is famous for being super-helpful.

(Go to their website, scroll to the bottom, and click on "Live Chat": https://binom.org/)

Google Analytics may be all you need - have you tried that?

https://www.google.com/search?q=word...client=gws-wiz

@jeremie @zeno Any further recommendations from you coding/tracking experts please?




Amy

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Ask your client if they can place a conversion pixel on the conversion page.

You find your pixel in Binom in the settings

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@duckling

WordPress is my specialty, I built an entire YouTube channel teaching it, and have been using it since 2012. I did nothing but eat sleep and breath it for 3 years. Conversion tracking on WP can be tricky depending on what you are doing and the offer flow. Is it a lead generation campaign? Then it's very easy. Setup goes like:

1. Setup form fill page from the WP site as offer in Binom offer section.
2. Setup campaign in Binom using offer and set it to DIRECT LINK. When user clicks from paid ad, the tracker logs them and sends them to the WP site page with form fill but treats that as offer.
3. Place pixel @twinaxe showed you on the page after the form fill was successfully submitted (wherever they go after they fill the form and submit).

OPTIONAL STEPS FOR MORE CUSTOMER INTERACTION IF NEEDED

4. Optional step: Use something like LACRM (less annoying crm) and use the API to add the customer to the work flow for back end sales people, or whatever you want. Code goes on same page as pixel from Binom.
5. Optional step 2: Use services like Twilio to send SMS if customer inputs phone (code also can be fired alongside LACRM and pixel for Binom).

You may have to use some simple JS or PHP to continue to pass the subid (click id) of the user from page to page in WP in order to fire the postback pixel! But only with very simple flow.

Sounds difficult, actually not horribly hard. The optional steps are harder for sure but 1-3 aren't too bad.

Is it a sales campaign? Does it use WooCommerce? Slightly trickier. Reason is if the customer bounces and then comes back later direct, it won't show them in the tracker as converted in the flow (unless they are cookie tracked which is more complicated). That may be something better for funnel tracking platform. A business I used to manage used Infusionsoft for something like this ( I think they are called Keaps now or something?)

If it is a SIMPLE sales campaign, meaning user clicks ad > sees VSL or similar > clicks buy > checks out > reached thank you page, then it works like I showed above as well. Place pixel on checkout thank you page and conversion will fire. But once again, you may have to pass the user click ID either GET (in the url) or POST (in the header) along to each page to not lose the clickid if they aren't cookie tracked.

Hope any of this helped you and didn't confuse you more. I am doing my best to explain it in a way that helps you best.

Anyway, best of luck.

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Thank you so much! let me have a try

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What is your Youtube channel by the way?

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@duckling

Nice Psyduck. My favorite is Primeape.

Anyway, my channel is/was WordPressin10orLess. I was teaching plugin development at the time. Haven't posted in a while. Did you get it working? I can make you a 5 minute video showcasing how to do it. I didn't ask your coding capability, sorry for that. If you are capable, I forgot to mention passing the clickid from Binom is easy actually. I wanted to show you a little as well so here are some pointers:

Say it is a insurance form fill, and that's what you are trying to get working. Let's assume it sits on a page in your WP site called http://insurancesite.com/landingpage/. You would take that URL and place it into the Binom offer page like this:



Make sure to append the clickId to the offer page (in this case the WP page). When the user arrives at the site, make a hidden field in the fillable form at the end like this:

The value in that box needs to be set to the CLICKID that was sent by Binom. You have to either get it through PHP and echo it into that value field prior to page load, or grab it with JS after. Either is fine. Then when the user submits the form with their information for insurance the clickid is sent along with the rest of the data to the thank you page, say its http://insurancesite.com/thankyou/. On this page we place the code that twinaxe mentioned. It says it's cookie based and doesn't rely on clickId being passed, which doesn't require you to pass it. But I always do cause I am 100% sure its working even if users computer has cookies disabled. Overkill is my thing, have you seen my follow along? Lol

To catch it on the thank you page, you just gather it like you do the other data from the form by name (in this example you would get clickid since thats the hidden field form name. Then run a file_get_contents call using the pixel and placing the clickid on the end like:

If you aren't really capable as a coder, I am sorry and this probably confused you more. I am hoping though that it helps you and you can get it working right to make the client happy. Team work makes the dream work.

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Thank you for your detailed answer. I didn't get it from the sending clickID step.

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Don't want to hijack this thread, but this caught my attention I have a WP blog that needs some speed related optimizations, would you be willing to help me with that? I will pay for your time of course
@quintyfresh Let me send you a PM in case you miss this reply.

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hey mate, you got a new customer in my post. don't forget the commission haha

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@quintyfresh About this one:

Why do you setup a new offer in Binom and don´t just add it as what it is: a landing page and not an offer.
Then just attach the click ID to the landing page URL (in your example http://insurancesite.com/landingpage/)?

It´s also worth to mention that you need to have access to the site to place your code there additionally to the other code on the conversion/thank you page.

Additionally you have to make sure that only one option is used, either cookie based tracking as I showed or cookieless tracking as you showed.

Otherwise you risk that the same conversion is fired twice, once through the conversion pixel and once through your script.

Seriously, I probably wouldn´t do the extra work and just use the pixel.

You can´t be prepared for each and every possible situation anyway so just focus on what has the most impact, you know 80/20 rule and so

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@twinaxe

Yes to this. My problem was a lot of times I found cookie tracking screwed up (particularly with CPVLabs). But Binom is probably a lot better at this. So in my past I defaulted to just passing along the clickID myself which wasn't much harder.


I may have misunderstood the situation. Since the client has no idea about tracking etc I assumed they wanted him to set it all up and he had full access. But you are right on this.

You and I have known each other long enough to know I am too stupid to do this. But I am working on it.

I do it as an offer because let's look at it from a technical standpoint. I may be wrong here, and I am never asserting I am correct. I just did it like this historically. I used to run a Student Debt Leads operation where we collected our own customers EXACTLY like what I showed above. In this case, the WP site we owned had different LPs on it. But clicks from PPV and PPC were direct linked in to our site since it was technically the LP as well as the offer for us.

If I were to set the LP "http://insurancesite.com/landingpage/" as an LP, and use that in tracking campaign, what is the offer? How does the conversion know to fire? At this point the Binom only sent a user to an LP with no attached offer flow. Also, in order for the campaign to work the code would have to utilize the Binom click URL to send them to the thank you page and you would have to send the customer form fill data back through Binom again. On the other hand, treating it as an offer Binom essentially doesn't need to be a part of anything after the initial click since it's a direct linked offer. Also, as far as Binom is concerned when the user reaches the thank you page the conversion fires because we technically sent them to an offer versus just an LP.

I have 0 doubts that you have plenty of experience here and this may be a weird or outdated way of doing it with Binom. But it seems to me that I would set it up this way and it would work pretty much out of the box will little tweaking.

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Right the point. I tried put it as landing, but the path fail in the offer.

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@duckling

Yeah it won't redirect to the offer if its an LP because there is no offer to redirect too from that LP. Technically your clients WP form fill IS the offer. A little confusing I understand. For a better understanding of the flow, setting it up as an offer and then adding to a campaign as a direct linked offer would make it work for a few reasons.

1. At this point, when the user reached the offer (the WP form fill) Binom is done. It logged the user from the traffic source click. Their ID, device, keyword, whatever is all logged for optimization.

2. You do NOT have to use Binoms LP click URL to send the user wherever you want after they reach the form fill. You can literally send the form submit to any page that has the thank you code on it and it will fire the conversion. You can also capture the lead information however you want. Even a regular link like http://insurancesite.com/thankyou/ on the form submit and the conversion will still fire. Probably even WITHOUT passing the clickId like twinaxe said. Easy to test. Just place the script code he showed on the thank you page, setup a campaign link, follow it through and see if it works. If it does, run it that way. If not, pass the clickId manually (with coding experience) but you shouldn't have to do it this way I guess.

Even with relatively low coding experience, you really just have to setup a campaign in Binom, with that offer page direct linked. Then place the conversion pixel JS wherever the user ends up after they converted on your clients stuff. A thank you page, etc. Make sure that whatever offer page you have (say its a simple form fill) redirects to THAT thank you page with the pixel on it after the form is filled out. Setup the campaign in Binom, copy the campaign link, follow it, fill in some data, get to the thank you page and watch a conversion fire.

Hope this helps further. You got this.

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