How to Drive and Measure Awareness with Digital Ads (Aneri Shah) (2)
How to Drive and Measure Awareness with Digital Ads (Aneri Shah)
>> DOWNLOAD the presentation slides here <<
While working at Facebook, Aneri ran multi-million dollar ad campaigns focused on increasing awareness and education of new products like Facebook Stories. In this presentation, she shares how those campaigns were structured, as well as best practices for campaigns with "fuzzier" metrics.
What will be covered:
-How to use digital ads to drive qualitative outcomes like awareness and understanding
-How to quantitatively measure qualitative outcomes and determine ROI
-How to turn top-of-funnel awareness into converting customers
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Below is the complete set of slides used in Aneri's presentation:
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Speech video added! Many thanks to the iStack Conferences team for granting us permission to post the video!
Amy
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