>> DOWNLOAD the presentation slides here <<
We are ALL in the ATTENTION BUSINESS before anything else, no matter what we are selling on the internet! We're all out there, vying for the attention of our potential customers, which is why it's the single-most important currency we have as marketers.
In order to sell your product, you need to do two things:
1)Grab the attention of the prospective customer,
2)KEEP that attention long enough for the prospective customer to take some sort of positive action.
Watch speeches LIVE at the next Ad World! Tickets on sale now: https://adworldconference.com/
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Below is just a sample of Alex's slides on how to create effective copywriting hooks for your ads:
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One of my favourite copywriting hook is
How to get (difficult/expensive things) without (hard thing)
How to lose weight without dieting
How to make $1,000,000 without a college degree
How to get 1,000,000 Youtube subscribers without having to show your face

Ngo has some other great, timeless hooks here
https://charlesngo.com/headlineformulas/