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Pushin' P with ScottyG (11)

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Day 1, March 12th

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I've always had a huge crush on Push traffic and although I ended up with my high-school sweetheart TikTok, I'm thinking it's about time for a nice love affair.

Also, I'm a little bored lately and looking for a new challenge to keep myself busy.

Going to keep it pretty simple, set a couple goals, try not to fuck up, and then fuck it up.

Oh and one last thing, I've been fortunate enough with TikTok that I don't think it'll be necessary to blur or censor any of my offers, creatives, funnels, landers or angles.

Although I'd wait to see how much money I lose before you decide to copy my garbage

Let's get started.

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Tracker



FunnelFlux is going to be the tracker of choice for this project, I needed a new one to use for personal and the constant banner ad imprinted in my brain from STM made me decide to give it a try.

Gotta say, love it so far. Although this isn't my first rodeo, I managed to have the entire thing setup, with a funnel, traffic source, offer source, offers, domains and the works in less than 20 minutes.

It really is dead simple. And I'm not being paid to say this, I paid full price (minus the STM discount).

P.s: Does anyone know if their "Rotator" node will auto optimize traffic to the highest performing funnel?



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Traffic Sources

I branched out and decided to go with a couple to begin with, there is no reason other than ADHD and bored waiting for approval.

PropellerAds has been giving me a nonstop headache, I cannot add funds no matter what I do, I've tried 7 different cards and their support couldn't care less. Fuck them.

Thankfully I've had much better luck with Pushground.



So far, they're the only network that has let me actually spend money. In my opinion, they're the clear winner right now.

While Zeropark also accepted my money without issue, they take a lot longer for approval it seems. Been waiting for hours, disappointing.



And finally, RichAds also accepted my money but at no point mentioned that they're going to force me to wait for 24 hours and take a bunch of personal data to verify my account.
Of course this happens after you deposit funds, shady and I'm not a fan so far.



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Offer Sources

When I first started, finding offers was a bit of a pain, it seemed like there was a few open public networks with 10,000 offers and then ten hundred private ones that everyone else used.

Here are a few of my favorites lately.
(Not being paid by any of these networks, mention me for referral if ya want but no sweat)

ClickDealer is one of the only networks I know for casino because you don't really need any others, they have some insane offers and crazy high payouts. $200+ for FTD, killer.
Joel is a gem over there, you're in good hands if you manage to talk to the king.

I'll be running their StayCasino offer to get my feet wet, although it won't be the angle I posted publicly here, I created a new one to use this time.

Madrivo is one of my favorite networks lately, they just have a nice curated list of about 500~ solid offers to go through and quickly grind out. I also tend to find winners at an abnormal rate compared to other networks here.

I'll be trying a couple Jumbleberry products as well, mostly old winning angles from earlier on in my TikTok career. If you sign up, Shelley is a tiger and an amazing AM.

Finally, if I check out the good ol' classic sweeps, it'll obviously be through Affluent.
(By the way, looking for a rep on Fluent if anyone knows a good one they could intro me to.)

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The First Test

We're going to try casino for our first vertical, like I mentioned earlier, the plan is to try the StayCasino offer with ClickDealer.

Due to ADHD, I launched this on Pushground and ZeroPark, Pushground approved it nearly instantly but only the In-Page camp seems to be spending.

I'm going to leave it be for the night and see what the results are like tomorrow, I think I need to follow my own advice I give people and focus on a low payout, revshare/high conversion % type offer to learn the traffic source. Seems stupid to be testing this now that I'm typing this out but ah well, that's the benefit of having a Follow Along.

Tomorrow I'll setup some sweeps offers and focus on the first goal, try to spend $10 and hit breakeven.

By the way, like I promised, here is all the creatives and what not for the current test.

(God this feels like a failing offer now that I share it, dumb)







Couple Questions
What sort of benchmarks should I aim for on a creative level for the network?
Eg. 2%+ CTR? 10% win rate? How do these numbers compare to the pro's?

Any recommended settings I'm not using right now?

Any push networks that approve very quickly?

Do VSLs do well at all for landing pages? What kind of landers other than the standard spinner/wheel/gift?

Is my Pushground campaigns not spending due to my bid? I have it set 5% above the recommended.

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Good luck bro, will be keeping an eye out on you're progress. Wonder if the richpush verification has anything to do with the current events in ukraine?

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Awesome stuff ser! Always inspiring! Excited to see how you do

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@ScottyG

I am by no means a push specialist although I am working VERY HARD at it. I can offer a few insights from my spending so far about your questions:

1. I have talked several times with PropellerAds themselves about what constitutes a good creatives CTR, and they say 1.5%+ is considered a pretty good performing creative. Most stuff when I started ran around 0.4% or less because I was being WAY to specific about my stuff. In more recent tests I have found getting 1%+ means being a little more broad initially, and then also using emojis in the titles helps a ton. My CTR when up by almost 3/10s of a percent when I started them with an eggplant? Who the fuck knows why.

2. Starting a campaign with HIGH user quality traffic FIRST, and bidding slightly above the recommended will get you lots of traffic to test stuff fast. But it will also eat up budget fast. High proven CTR creatives help keep costs down a little as well here. Once you see an offer working you can maybe test it on lower quality traffic but I haven't got there yet. You've seen my follow along. I am still just trying to get a single campaign worth keeping.

3. VSLs and advertorials are what I was looking into for Casino as well. If you look around adplexity for Push you will see Casino all the live long day. They seem to be big on using spinwheels which just awards you the sign up bonus of the given casino. Very similar to a PPV angle I used to do. I used to run them all the time on BING for weight loss stuff and whatnot but not tried them yet on Push. You made me realize the other day the box I was in was thinking that push traffic can only be done a single way. Not realizing it's just traffic in the end and they can be sold 1 million things.

4. Giftbox, spinwheel and survey are extremely used in basic sweeps. Do you need a set? I can give you the ones I have been using to start, I don't mind sharing them with you. After spending a ton of time on adplexity I found that different variations of it exists in tons of forms but they are basically all the same. Some have confetti on the end, some use country flags, some use Logos (hyper aggressive and will get denied in Propeller), etc. A basic set will net a CTR avg of around 25% to the offer. So like @twinaxe was teaching me, it's really about having a great converting sweeps offer. I have ran about 10 so far and not found any to be particularly great. But I am launching about 10 more tomorrow to see how it goes again.

Landing page idea / angle idea I was going to use for Casino on push and maybe will interest you. In PPV I created a simple 1 page site, a "top 10 casino with sign up bonus" page that had all my top 10 affiliate offers for casinos. I urged users that to get maximum play they should sign up to as many as possible to increase their odds of hitting it big. Worked great on PPV got tons of sign ups by same users. Plus with your video making skills explaining that to the user with a video at the top may be an option (a VSL kind of thing).

Once again, I am running push myself and getting ready to get more creative on offers and angles as well. I won't be stealing any of your stuff, but I don't mind giving you ideas to help you succeed faster as well. Good luck brother! I will give advice if and when it makes sense for someone at my level to do so.

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I have to warn you that the volume on push traffic is usually very low.
I am buying push traffic from 16/17 networks and it's difficult to reach the benchmark of $100,000/month(revenue) on push traffic.
Also the ROI fluctuates a lot.

But still you can always prove us wrong.

Btw, some of us STM members have created a push ads mastermind group, where we have weekly calls to discuss ideas and strategies.
If interested @jaybot can add you in our mastermind group.

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That low? Jesus that's horrible.

Thankfully I'm not doing it for profit, just to stretch my creativity muscles and explore a new source.

I'll annoy Jason for an invite, thanks mate

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Well, push traffic volumes are definitely way lower than what you can get access to at the major social networks. But still, $100k a month is not that bad either

Looking forward to your progress, this should be interesting to watch.

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Good stuff man... Wish the best of luck to you! Please keep us posted!

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Interesting setup my friend, curious to see how it goes.

Probably way less than 10%, better get used to run on the low x% side.

It´s fantastic to see that you get creative and that you don´t do what everyone else (me included) would do but what you should do is to test few more creatives.

The ones that you posted have basically no CTA at all.



The text is also too long so that the users won´t even see the whole already cut off description.

Try to put yourself in the users shoes.

When everything works as expected the user should see your push creative on his phone, then he thinks "Oh, by mistake I received a message that should have been sent to someone else. Seems it´s something about money and money is cool so I´ll check it out".
Then he clicks on the screen to open the message, gets redirected to your LP with the fresh exploit that enables him to make big moolah.
The user thinks "$20-$100 deposit isn´t much when I can make much more".
He signs up, grabs his credit card and you have a FTD conversion.

Reality is that the click on your push ad won´t be motivational driven and the user also won´t receive what he expects.

I´ll try to explain it a bit better

Your headlines suggest that the user receives a reply to an email, that´s what people are probably used to think when they see the Re:/re:

Then there is some yada yada about money-something or whatever in the description and the user will click to see what it is about.

The user would probably rather expect to go to his email app or so where he can read the full message but instead he gets redirected to a website with lots of text and no catchy elements to get him interested right away.

Now let´s have a look at this again: Reality is that the click on your push ad won´t be motivational driven

Because of the missing CTA the click won´t be motivational, it will be a click out of curiosity.

A good CTA gives the user already a little idea about what to expect so that he has a specific motivation to click: Do this -> Get that

Here he will rather just think something like "Huh, what´s that? Let´s check it" and then he clicks just to see what the text is about but without any motivation to perform an action in the next step.

Then about this: the user also won´t receive what he expects.

The user won´t expect something specific to happen because he didn´t get prepared for anything to happen.

Instead the only thing the user expects will probably be that a mail app (Re:/re: ) opens when he clicks the notification so that he can read the rest of the message.

This doesn´t happen, there will be no mail app but he will get redirected to a website where´s only text.

The money numbers could get him curious enough to stay there but then he reads that he shall deposit money and that´s where you´ll lose him.

The idea behind the angel is pretty nice but I can imagine that it´s hard to really catch the users with it.

There are things like "As discussed in our contract", "find an exploitable casino", "the exploit is abusing...", "account will be flagged".

On one hand it gives the impression that preknowledge is existent or needed, on the other hand there are things that could sound rather daunting for the ordinary citizen.

This could also keep them back from spending money on that "something", better safe than sorry.

The user probably just didn´t build enough motivation before to get the "Screw that, I just spend the money to give it a try" feeling.

Don´t get me wrong amigo, I really love to see that you come up with your own stuff and I hope (and I am confident) that you will succeed so don´t get discouraged and keep coming up with your own and unique angles.

Things like this can sometimes lead to fantastic results so of course I can also be completely wrong with my assumptions, in the end I am also not Mr. Know-all.

But that´s how I see it and maybe it can give you some food for thought

About casino promotion in general...

In my opinion we can split the casino offer promotions very roughly in two different approaches.

The first approach is for people like casual gamers or basically anyone who´s just looking for some fun and entertainment.

Here you use catchy creatives that directly show what you´re up to: To get the users to sign up for a casino.

Be clear with your intentions, don´t shy away and show the user exactly what it is about.

Promise fun and entertainment already in your creatives so that you attract as many users as possible.

Slot machines, spinwheels, hot ladies on slot machines, hot ladies on spinwheels and so on

Use titles like "You are a winner", "### JACKPOT ### JACKPOT ###", "Brand New Slot Machine" and such stuff.

For descriptions use things like "Grab your free spins NOW", "Click here to spin the wheel", "Give me my 20 FREE spins", "Win the 1Million $ Jackpot" and so on.

Catchy titles together with a good CTA that really motivates the users to click is the formula for this approach.

Also use emojis here, this approach is more about excitement and fun from playing these games but not that much about serious money so you don´t have to be that reputable; be pushy, trigger the manchild, suggest lots of fun, give the users a good feeling.





For casino you can also play with big images of casino games, slot machines and so on.









On the landing page you also use slot machines to keep a funnel constant, show jackpot numbers, few "winner" comments and when the user won the slot machine use a loud screaming "CLICK HERE TO WIN" CTA to the offer.

Also use slot machine sounds on the LP, spin sounds and win sounds

Let´s call it the "Las Vegas" approach that´s good to trigger the play instinct where fun is the main focus, it´s flashy and funky and loud.

With this approach you can achieve pretty nice creative and LP CTR and you can also generate leads pretty easy but the quality of the initial traffic has huge impact on the lead to FTD ratio.

It´s easy pretty to run Casino SOI that way on push (and also on pops, same everything apart from creatives) but most often the quality won´t be good enough for the advertiser so that you get paused from offers again and again.

The second group is much more focused on money and not that much on fun, let´s call it the "Backroom Poker Table" approach.

Here you pre-qualify the users already a lot more before you send them to the offers.

The creative CTR can still be pretty high but the creatives have to be setup completely different.

Here you don´t want to trigger the play instinct, here you want to awake the greed.

You can use the classical tricks for it.

Title: Casino Secret Leaked
Description: How to win every slot machine

Title: The Number One Secret
Description: Cheat your way to the jackpot

Or the infamous

Title: Casinos hate this trick
Description: You can´t lose with this trick

As images you can use stuff like this







You can also use images from people who got rich from your Top Secret Method







The landing pages then depend on the creatives that you used but it should be advertorial style.

You need to tell the users a story, get them attracted to your story, convince them that there is a realistic chance to win lots of money but also make it clear that it´s no free ride.

Make it clear that they have to pay before they rake in the cash.

That´s why a simple slot machine isn´t enough here, you have to lure them into the fantasy deep enough that they have no problem in paying $20-$50 because they are convinced that the benefit is worth it a dozen times.

The better you warm them up the better the chances that they do a FTD.

The LP CTR is usually much lower with that approach but in return the quality that reaches the offer is also much better.

For FTD offers this approach is usually the better choice.

I hope it can help you a bit, let me know if you have any questions

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You know how it went hahaha, oh boy that sucked. Horrific results, not even a single person signed up.

I really appreciate you taking the time to type that out mate, helped a ton, I do the same thing for TikTok but never realized a TON of aspects I was missing because I've never seen a push ad before in person.

That was so damn helpful. Really opened my eyes regarding the user journey for push.

The reason I went with a unique, weird angle is because I have had something similar work on TikTok but admittedly, even the TikTok angle was a lot more simple and direct.

Once again, thanks for the insight and I'll report back with results.

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Doesn´t matter.

More important is that you tried something uniques.

In the end there are (mostly) only 2 possible outcomes when you test new and unique stuff, it´s either a huge success or a huge fail

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