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IVR Camps Question (5)

03-05-2022 11:25 AM #1 leadmarketing ()
IVR Camps Question

hello,

i've got a few questions on mind lately, because i've been running IVR Camps for some time now. Some are pretty good, some are pretty shit but overall i do wanna continue with it.

I do have some questions that i have trouble finding an answer for, so i thought i might ask here. The questions are the following:

1) How do you cut zones on a IVR Campaign? I am currently on Rev-Share Payout and since there is no fixed payout i find it hard to cut zones at all. Currently i am going with: Revenue divided by conversions and use that as a pointer to cut zones. Are there any better ideas?

2) How volatile are those IVR Campaigns? Sometimes when i start them, they seem to be very good, talking about a ROI of +50 - 150% but after a few days the the ROI Tanks and is barely making anything (I've already checked and it is still targetting the same zones)

i hope you can help me with my questions and i thank you for your time reading it !

03-05-2022 01:34 PM #2 vortex (Senior Moderator)

Quote Originally Posted by leadmarketing View Post
hello,

i've got a few questions on mind lately, because i've been running IVR Camps for some time now. Some are pretty good, some are pretty shit but overall i do wanna continue with it.

I do have some questions that i have trouble finding an answer for, so i thought i might ask here. The questions are the following:

1) How do you cut zones on a IVR Campaign? I am currently on Rev-Share Payout and since there is no fixed payout i find it hard to cut zones at all. Currently i am going with: Revenue divided by conversions and use that as a pointer to cut zones. Are there any better ideas?

2) How volatile are those IVR Campaigns? Sometimes when i start them, they seem to be very good, talking about a ROI of +50 - 150% but after a few days the the ROI Tanks and is barely making anything (I've already checked and it is still targetting the same zones)

i hope you can help me with my questions and i thank you for your time reading it !
1)When cutting zones you'll always be faced with the same catch 22: Run too long you risk spending more than you need to. Run too short you risk cutting a profitable placement.

When I was running IVRs I would use the same method you're using, i.e. collect some conversion data and calculate the average payout. If you're concerned about cutting too early, maybe wait until the first round of placement-cutting (based on the average payout) is done, and then unpause some of the higher-volume placements to run them a little bit more.

2)Is this happening on every traffic source? Or just select ones? Have you tried to set up new campaigns (that are exactly the same as the original) to see if performance returns?

It's been a while though since I ran these - @twinaxe may be able to provide more tips!



Amy

03-05-2022 01:58 PM #3 larsometer (Senior Member)

1) How do you cut zones on a IVR Campaign?
You can use the same methods as you would do for SOIs once you have sort of an idea about average payouts.

The "magic" is more in knowing when a geo or a specific carrier is running stable.

Some network provide you with performance stats. Traffic Company additionally provides you the 24h average payout which sometimes is very close to what you can reach on pops 'n push.

2) How volatile are those IVR Campaigns?
Sometimes can be extremely volatile. You could see few cent conversions for a while and then get loads of 1-5 USD+ conversions.

Also some geos pop up only every once in a while. When they work you could easily make XXX profits in a couple of hours (if you hit the sweet spot).

On the other hand there are geos which can run for several weeks at a quite stable payout range.

03-06-2022 04:32 AM #4 leadmarketing ()

Quote Originally Posted by vortex View Post
1)When cutting zones you'll always be faced with the same catch 22: Run too long you risk spending more than you need to. Run too short you risk cutting a profitable placement.

When I was running IVRs I would use the same method you're using, i.e. collect some conversion data and calculate the average payout. If you're concerned about cutting too early, maybe wait until the first round of placement-cutting (based on the average payout) is done, and then unpause some of the higher-volume placements to run them a little bit more.

2)Is this happening on every traffic source? Or just select ones? Have you tried to set up new campaigns (that are exactly the same as the original) to see if performance returns?

It's been a while though since I ran these - @twinaxe may be able to provide more tips!



Amy
Thanks! Unfortunately it does happen to every traffic source that i've tested yet. Some are richads, zeropark, propeller ads and a bunch of other ones. I have not tried setting up new campaigns yet and i will give this a go for sure.

Quote Originally Posted by larsometer View Post
You can use the same methods as you would do for SOIs once you have sort of an idea about average payouts.

The "magic" is more in knowing when a geo or a specific carrier is running stable.

Some network provide you with performance stats. Traffic Company additionally provides you the 24h average payout which sometimes is very close to what you can reach on pops 'n push.



Sometimes can be extremely volatile. You could see few cent conversions for a while and then get loads of 1-5 USD+ conversions.

Also some geos pop up only every once in a while. When they work you could easily make XXX profits in a couple of hours (if you hit the sweet spot).

On the other hand there are geos which can run for several weeks at a quite stable payout range.


Yeah, thats what i am experiencing right now. First few days (2 - 3 days) are going good, with like ROI of 50 to 150 but then it goes to - 60 to - 90% ROI. Another thing that i have quite some trouble with is deciding which is the winner for creatives for example. You know, normally you would go for whichever creatives brings in the best profit/ROI if you are running on a stable payout. But since the payouts vary in IVR i would rather go with conversions. Take this for example:

https://i.imgur.com/WU1k2Mh.png

Shouldnt i go for creative 905497 instead of 905494 because it has more conversions? Clearly i can't use the payout as a reference here, since the payouts vary. Or should i stop running all creatives and just go for the green one, to possibly get some more data on it?

03-06-2022 08:36 AM #5 larsometer (Senior Member)

Another thing that i have quite some trouble with is deciding which is the winner for creatives for example. You know, normally you would go for whichever creatives brings in the best profit/ROI if you are running on a stable payout..
In order to determine your average payout on IVR you need quite a few conversions spread over some time (at least a day). It is not only the quantity of conversions but also the time window you operate in (since carriers can be down or low performing for several hours).

Once you know your payout you could calculate your prospected profits by using the average payout.

Of course you have to go through a lot of pain if a geo / carrier is currently giving you penny conversions for several hours and later give you 1USD+ ones.

You can reduce complexity by trying with pops first. Then of course you could face the problem that pops might not convert as good as push. However you can start/stop pops any time and distribute traffic evenly over the day. That fact alone can save you a lot of money and increase chance of hitting sweet spot of an IVR profit wave.

Shouldnt i go for creative 905497 instead of 905494 because it has more conversions?
Best is to first get some understanding about the geo performance.

When you are sure that a geo is stable you can run your camp like an SOI and use your average payout.

In case you don't know you basically walk in the dark. Then it might be better to try several geos with small budget in parallel and betting on finding at least one active geo.

You can only optimize creatives and zones once the offer is really working.

Good thing tho is, that when it is working you will clearly see in case your creatives and landers do not totally suck. Just test a similar non IVR offer in your target geos first to make sure your setup is at least ok. That's all you need.

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