Home > Paid Traffic Sources > Facebook & Instagram

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Facebook Tracking Data With Affiliate Networks? (9)

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You should have a facebook pixel on Giddyup's advertiser' "thank you page" (the page that comes after the conversion).
But I can imagine Giddyup work with a lot of affiliates so the advertisers wouldnt allow having numerous scripts on their page. Just a matter of asking and emphasize the need to be able to optimize.

Some tracking software companies offer workarounds, I think @zeno has some decent info on this.

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Giddyup has super good tracking options for FB, TT, and native. Go to the pixels section and verify the domain/s with FB. Ask your AM for info on how to set it up.

That doesn't work anymore, that was a workaround they had last year before they got the whole custom pixels/domains setup.

Failing that, you can also just check out all the stats by doing an event report in giddyup's Everflow dashboard. You'll see all the page views, add to carts, purchases etc. there too.

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Thank you for you reply. I have done the setup from GiddyUp guide. It is tracking all the events correctly but it is not fetching the data I need for optimization.

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The fact your conversions appear on the ad details means they are tracking fine. Anything after that is at the discretion of Facebook and has nothing to do with the conversion tracking -- it is already clear it has succeeded and Facebook has attributed the conversion to a specific ad/click.

The problem is the iOS 14 changes and such. Facebook has stopped showing conversion/event data in many breakdowns but will still show them at the parent level. So you will see 20 conversion for your ad, but when you breakdown by age, it will show blanks in the rows for some columns.

Again, nothing to do with your conversion tracking failing. It's part of Facebook's aggregated event measurement changes and obscuring finer details that allow advertisers to "know too much" about users. I think non-personal data like device types, placements etc. should be fine though. In some cases you may need more data for it to start showing it.

I'm still planning to work on a FB reconciliation UI but it can't help with breakdowns like gender/age, as Facebook does not pass this info in any way to a tracker, and conversely the tracker has no way of knowing this. But it will make it practical for geographical/device-type features.

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Thank you Zeno for clarification. If any tracking tools like FunnelFlux is able to add more details to data such as Purchases attributed to a specific Geographic and Device then it would be a huge deal. It could help in optimizing the campaign further.

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I am surprised how TikTok ad campaigns have more data. They show detailed data of your Purchases and Clicks like Regions, Age, Devices, Interest. I guess TikTok has a better Ad tracking model/system or maybe they are bypassing the IOS14 policy.

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For TikTok, they have completely separated iOS 14.5+ users at the campaign level - https://ads.tiktok.com/help/article?aid=10000858

So, you'd need to compare apples to apples there, and see how an iOS 14.5+ dedicated campaign compares to FB.

That being said... FB and TikTok are different beasts. FB is and has always been a US-based company with a lot of pressure on them from privacy advocates through to the Feds and antitrust cases. TikTok is Chinese-owned and is a newcomer, especially on the ads side.

Likely they have been under less comparable pressure, while the ownership (even if they did "divest" and segregate, apparently) likely also cares less about US regulators.

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Thank you for enlightening me and sharing TikTok article. I am checking it now.

It totally make sense that TikTok being chinese-owned would care less about USA regulators. Good for us.

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Look more closely at their data, age and gender are often marked as unknown. Also, their region data never even began to agree with what Voluum said.

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