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Halfway greenish (6)

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Hi,

For the first time I managed to build a campaign that is getting enough conversions and tastes a bit greenish.


Traffic: Propeller Ads POP
Offer: Haka
Tracking Voluum.

I did some optimisations just to get that ROI in the green.

- deleted some zones
- runs only on android 10 and 11

But the campaign remains on - 40%

I noticed almost all conversions happen on Samsing phones.
But I cannot pause other brands in Voluum.
Is that a Propeller thing or did I mess up something with my tracking?
I can see the results of the phone brands, but cannot click on them to pause.

What would be the general advice? Just let it run further to get more data and wait a bit with optimizing?

I copied the larger campaign to just let it run on 3G and to exclude a ISP (the small campaign in the first image).


One of the zones got 4 conversions and I have set the CPM higher and higher to get the win rate higher, but it remains at 49 % :-(
Any ideas there?
btw, the name CPM500 means 5xmax CPM set by ProppelerAds.

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At this moment, I know its only for a few hours.
But a screenshot of this nice green felt good

The campaign is still on 'distributed' should I put it on standard and see what happens?

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I dont run anytning on propeller ads so not sure if they allow brand targeting, but looking at their list of options, I don't see it there: https://help.propellerads.com/en/art...-are-available

How about checking the OS version, that might help too. It's quite likely that the specific Samsung brands run on a limited amount of Android versions, so you might target just those.

"Standard" should accelerate the delivery, which might help the performance or not, depends on what kind of clicks you will get. It's worth a try if you have the budget for it.

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Voluum is your tracker. It redirects traffic coming from traffic source to your landers and offers.

When you want to stop certain traffic you can only do this in the traffic source. On the tracker you can only redirect unwanted traffic to other offers (e.g. smartlink for the "rubbish")

Propeller does not support targeting by device brand. On some other traffic sources like PopAds you can do that.

You could also increase the budget so it would naturally get more traffic every hour.

If you still do blacklisting it might be better to keep it on distruted. Otherwise you might experience a flood of traffic.


LAST BUT NOT LEAST:

Congrats to your first green camp.

Is a bit like a first kiss. An event that you won't forget so quickly and that proved that you can actually make money with this "voodoo stuff".

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I was planning to test another traffic source (Zeropark), but there it is also not possible the target device brands


Thx, the green is way smaller at the moment (like 3%), but that doesn't matter, the feeling that I'm getting better at this game is good enough at this moment.
step by step

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My best click2sms campaigns were all either with WiFi or all connection targeting.

Why do you want to target device brands?

I can´t remember that I ever wanted to target device brands for pop or push traffic.

With devide brands it´s the same as with browsers or OS versions.
The biggest elements that bring most traffic have to be profitable, when small elements are not profitable it won´t make a difference in overall performance.

Focus on the high volume elements and big spenders and don´t get bogged down in small details.

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