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A few questions about push...for twinaxe and others (4)

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(this was originally in twinaxe's guide but I thought maybe it would be better as a standalone thread as not to dilute the original guide post, and would maybe be useful to more people than just me)

@twinaxe

I like your guide very much on push. I appreciate the effort you put into making this series. I am getting back to affiliate marketing after a long hiatus, used to run A LOT of PPV through TrafficVance (propel now), used CPVLab as well but am looking at Binom now, and even took some coaching from KJ Rocker back in the day. Hello KJ, nice to see you still working around these parts brother.

Anyway, all that aside, I had a few quick questions that maybe you could lend a hand in helping me out with. In PPV, I was used to running around 3 or so landing pages when firing out a new campaign, since there weren't any creatives involved like push (although I did do text ads in TrafficVance which was similar). When you launch out a new push campaign I really liked your simple style of no big image, just to isolate title and description to start. Run them to a decent budget, pick winner, test icons, then big image etc. Here are the questions...

Do you build 1 landing page that you are familiar with in the sweeps vertical and use that as a general catch all to determine offer viability? Like the example you gave for sweeps here is what I mean. Seems like different landing pages heavily dilutes the testing of the creatives since we need more overall data to determine anything. Let me provide a simple example of what I mean. Say we are promoting a top sweeps offer to Thailand or something...

Build 3 creatives, 1 general landing page (dead simple like your example), then run a desktop and mobile version in their own campaigns to get a rough idea of offer viability. In my opinion, my issue was always with the offer when I ran stuff before. Killer creatives, landing pages and targeting are no good when the offer sucks. Even the best campaign on earth performs terrible with a bad offer. So this is the phase where you are really looking for offers that seem like they work, right? Seems exactly like what used to be the deal with PPV.

Then like you said, build 1-2 campaigns using that style in a selected GEO and throw them out there. See what happens.

If that isn't the setup let me know. I am just wanting to keep it simple in the testing phase as well to get stuff out there rolling and get data coming in.

Second question for you...I used to stick a lot to the "tier 1" areas when I did PPV and promoted mostly gambling. US, UK, AU, CA, etc. But in sweeps a lot of the top offers SOI/DOI as example (with lower payouts >$2) appear in tier 3-4 areas (Thailand, Malaysia, etc). I am considering running those areas since the traffic is less, and seems like good testing waters for just seeing what gets clicks and building a quick blacklist. I am running on PropellerAds to start so I know cutting placements is a must in the beginning.

My question is (sorry if its a little broad), how do you go about selecting offers from a top list (say top 50) you receive from an AM as far as GEO? And how many GEOs do you initially roll out in? The reason I ask is because picking an offer from a top list (say 50) is kind of a crapshoot, and you never know what's gonna work that's why we test. But, I am unsure how many GEO's to roll out in on say a $1.50 SOI sweeps offer that has 20 accepted countries.

I feel like with my history I should know the answer to this but I mostly stuck with tier 1 so that's why I am asking.

Also, I feel like my adplexity account would help here like I said as well, but I sometimes find their data to be more confusing then helpful and I like to do my own thing anyway.

I read your guides thoroughly and so if I missed these parts, I apologize. Sorry for the long post as well.

Thanks again for all the help

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Oh yes, the good ol´ PPV days and how much I miss them sometimes...

I also used CPVLab for several years but switched to Binom

Generally we can say that you only need 3 different landing pages for sweeps: Spinwheel, Giftbox and Survey landing page.

These 3 styles in different languages are basically all you need for sweeps.

I would still test all 3 LPs and not just one because although all of them work very good for sweeps there still can be performance differences in different geos for example.

No need to run desktop and mobile in a first test, I always start with mobile because there´s (mostly) more volume and sometimes offers also have a better converting flow on 3G traffic.

It´s still the same, without a good offer you can do whatever you want and still don´t succeed.

A good offer however will still convert somehow on mediocre traffic.

Keeping it simple is a good approach but there are still few things that just have to be done.

To keep it simple just keep the creative as simple as possible.

A good starting point is to just use a message icon, no big image, catchy title and a simple yet good CTA in description.

Don´t do shortcuts when it comes to LPs and offers.

When you only use 1 sweep LP style instead of all 3 you risk that maybe this style isn´t performing as good for your targeting as one of the other and you risk to waste a good chance that way.

Where have you seen this?

The best SOI/DOI offers are in geos like US, DE, AU because that´s where advertisers can make more money.

You can still start in geos like TH or MY to test on lower cost but often the offers SOI sweeps in higher Tier geos but often the offers in the better geos also convert better.

Broad reply: When you receive a top list then start from the top

Another good starting point for SOI sweeps is to start with phone offers (iPhone, Samsung Galaxy etc) because they usually work better for broad audiences (like push and pop traffic) compare to more niche prizes.

There is no fixed rule or so.

One factor is how many good offers are available and if there are enough good offers just run as many offers as you can afford.

A SOI sweep that´s accepts 20 different countries?

Don´t get me wrong but I am not sure if I´ve ever seen such an offer.

CC sweeps or dating SOI that accept that many geos for sure but SOI sweeps I am not sure

Let me know if you have more questions, that´s what we´re here for

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@twinaxe Thanks again here for the advice.

I realized a mistake in the way I worded, "offer accepts 20 GEOs." You are right, no such offer exists. What I meant was same offer from advertiser that exists in 20 GEOs. Say a iPhone sweeps offer, etc. Choosing which one to run with on a new campaign. That was my bad.

When you say..."Don´t do shortcuts when it comes to LPs and offers.." You mean don't just pick anything willy nilly from the affiliate network right? Get a recommendation list, and do some work to see if it's out there in the field (adplexity or similar)? I have spytool accounts but I don't use them very often. Many times when I do I can't really seem to find the offer in the wild. If possible, could you elaborate on not shortcutting the offer? Offer selection is always my Achilles heel it seems like. There is no secret sauce, and I feel like I already know the answer which is run them all to test. But from my real estate investment side, I can tell a crap shack house that won't be worth the effort from simple data. I feel like offers should be the same, but they aren't?

Then for landing pages make sure to build all 3 types in the localized language of the campaign, that part I understand at this point from your previous mentions.

As far as top SOI offers, I just requested a top SOI sweeps list from my AM and they provided me a list which contained what seemed like A LOT of GEOs of this type. Although looking at it now, seems like these were listed under tier 3-4. Humongous amount of DE and GB. (like you mentioned) I have seen you say DE is a hard nut to crack. It was that way on PPV with casino but I got it eventually. Was making a killing there for quite some time, but the primary advertiser I was linked to decided to change the name of their online casino to ISISfriends, no joke. Needless to say that didn't last long after that...

I would have asked you these questions in my follow along but maybe better to keep them in the same thread for anyone else following along this one I suppose.

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Just for clarification, do you mean an offer from the same advertiser that´s available in 20 geoos or do you mean just a the prize that´s available in 20 geos?

I just ask because that can make a huge difference.

A good advertiser can have many good convertig offers but there are also tons of offers for the same prize (like iPhone 13) from many different advertisers where performance can be extremely different.

Regarding landing pages I mean get some decent ones.

They are your tools to work with so try to get good ones.

Offers are way more important but you shouldn´t (and don´t have to) run just everything.

A good indicator for offer selection for example is to check where many offers are available.

When there are many offers for your vertical available in some geos then it usually means that advertisers make money there and that it´s worth to check it.

On the other hand there is a reason why there are next to no SOI sweeps in many geos, it´s just not worth it.

Offers are behind landing pages and often they also have stuff like geo redirects or so.

Even when you find the LPs on spy tools it still doesn´t mean that you also find the real offer when you check the link.

In the end a good way is to really sk your AM for recommendations, offers that bring huge revenue at this moment.

When you have found several good campaigns you sometimes can also identify good advertisers that have good offers again and again, then it´s also worth it to test their new offers when they are availale.

There I mostly mean that you should´t try to run on too cheap budget to save few Dollars.

Good tests just need some budget and when you cut it too early or only based on emotional triggers you risk to miss good offers because you wanted to take a shortcut

Yes.When you then want to use the LPs later for a different prize you don´t need to get it translated again, you can just change the images and text to match the new prize.

It depends, for dating and sweep leadgens DE is definitely a hard nut because there´s lots of competition and bids are rather high.

But for example I also had many good casino campaigns in DE, with a good offer that´s easier to run than sweeps because the payouts are much higher and a good casino offer can convert very good so that in best case it can easily outperform sweep offers.

These guys should probably consult some marketing experts

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