What are your mobile competitive research methods? (8)
How are the rest of you finding insights into competitor campaigns & offers out there? My workflow for mobile is pretty primitive - I've got a few select sites & ad support apps that I visit frequently. Anyone care to share different methods?
Here's what I've done recently. Curious what others have done.
1) Pay attention to ads on mobile Pandora music streaming. Found some interesting ads and angles recently there.
2) Play some Angry Birds and pay attention to the ads.
3) Install the User Agent Switcher plugin on FireFox, get a free account at MocoSpace, pretend you're an iPhone and go nuts. Tons of ads there. (btw, on Jumptap, Mocospace is pub 2vfHcBvJ0N1edgWk7nE2LAeCLEA if you want to target it)
4) Get on the waiting list for mobadspy (www.mobadspy.com) so when their spy tool is released you can evaluate it.
Go to m.anysite.com and enjoy 
*Replace 'anysite' with any site you want to check out.
Also put a simple mobile website up and sign up as a publisher. for example, adfonic let you review the ads you want to allow on your site :-)
http://i.imgur.com/co7Be.png
thats a great tip! thanks ackbar!
Originally Posted by ackbar22000
I'll have to say, though, that I've found mobile to be much less about the angle/creative, and way more about optimizing, i.e., getting better payouts and lower costs, split testing offers across networks, blacklisting pubs/carriers/etc.
So, I do very little competitive research with mobile.
Where it really help me out, though, is for non-English campaigns. I'll pull copy from the banners to use in my campaigns. But other than that, I do hardly any mobile recon.
Cough
Home > Paid Traffic Sources > Mobile