Home > Technical & Creative Skills > Tracking Campaigns

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COD - how to use own landing/offer page and track only APPROVED conversions? (6)

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Does anyone know a way to continue using our own landing pages but send back to the traffic source only approved conversions?

At the moment we use CF7 forms and we send conversions through API to the Affiliate Networks, however since the Approval Rate is constantly changing, we can't really understand the ROI quickly or make forecasts to understand how and if to scale.

We usually use Voluum as a tracker when we don't use API, so we are familiar with it. I don't know if there is a way to combine CF7 and API with postback tracking?

The main problem is that the landing pages provided by the network don't perform as good as ours and we don't want to switch.

Hope everything is clear and someone can help.

Mat

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It depends on the network and the tracker and what options they have.

I also run several offers with conversion status like "Hold", "Approved" and "Rejected".

The networks have options to send different status through postback so I add a parameter to my postback for the status.

In Binom I can add different conditions then based on the conversion status.

Examples:

IF conversion status = Approved THEN payout = 0
IF conversion status = Hold THEN payout = {payout}

Then you can also set in Binom to send only approved conversions through postback to the trafficsource.

This is especially helpful when you run CPA campaigns.

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Hey Twinaxe, thanks for replying!

Yes the network and the tracker support what you suggested and I do it when I use network landers and offer pages.

The problem comes when I use my own landing pages and offer pages and I create my own forms sending conversions with API.
In this case I don't use a tracker and I'm lost when it comes to conversion status.

What I want to do is to keep using my own pages (and forms if possible), but still send back to the traffic source only APPROVED leads.

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I'm not sure if I understand your setup correctly, but in order to track the leads, you need to label the clicks with some ID... so it has to go through some tracking either on the source or your Voluum. And you need to pass the ID to the offer so they can tell you exactly what click converted and then you can pass that back to the traffic source. Without the clickID reaching the advertisers system, there wont be no tracking possible.

So basically, you need to pass the click ID through the API setup, try to check with them if they are able to accept it that way.

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Ok, seems I misunderstood you.

Should still be possible

When you don't use a tracker you still need to send unique IDs from the trafficsource to the affiliate network to track the conversions so the flow could be:

Trafficsource sends traffic with unique ID attached to your LP -> Grab unique ID from URL and save it as variable -> send unique ID together with the other details on form submit through API

As a postback in the affiliate network you could use something like yourpostback.com/?uniqueid=123456789&conversionstatus=XYZ

Then on yourpostback.com run a simple if/else script like

IF conversion status = Approved THEN call trafficsource postback with unique ID attached.

Additionally you could also use a tracker, add the trackers click ID to the LP URL, grab it from the parameter and send this through API instead of the trafficsource unique ID.
Then setup if/else rules based on conversion status in the tracker.

I didn't test these options but in the end both should work technically.

Let me know if it helps

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Yup, as twinaxe mentioned, there are more ways of making this work, but you need to label the click with an ID, then pass that ID onto the advertiser and then get the ID of the click (which converted) back to either the traffic source or your own system. Once you have it, you can even manually fire the postback to the source, but you simply need to get it first from the advertiser.

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