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Pixel or S2S for TikTok? (3)

02-08-2022 11:45 AM #1 isha_18 (Member)
Pixel or S2S for TikTok?

Hi,

I am about to start TikTok ads, I am stuck at getting the offers as I was working with 2nd and 3rd tier till now on FB and now getting trouble dealing with 1st tier offers. Few AM's ain't replying and few network's applications are in review and few creatives are waiting for approval or getting rejected . But I have selected one offer on Perform[cb] let's see how it works. What do you guys prefer to use TikTok pixel or s2s integration. After reading few post I found that some guys are having click loss and other tracking issues so I am not sure what to use as some networks are not providing pixel setup. And any good tracker to use for TikTok?

Apart from this, I have selected to go with Auto Insurance lead-gen as saw on the spy tool that it is quite trending and thinking to direct link the offer. Hope that's workable. And have read somewhere that the spied creatives are not working well and the clicks are been shared with the actual owner of the video. Is it that? It's quite weird to hear.

02-08-2022 03:47 PM #2 ianternet (Senior Member)

I started with the auto insurance stuff. I do s2s. there is always going to be click loss, but nothing huge that it affects your ROI. Currently Voluum just implemented their TikTok Integration but I used RedTrack for my campaigns on TT

02-09-2022 05:04 AM #3 isha_18 (Member)

Quote Originally Posted by ianternet View Post
I started with the auto insurance stuff. I do s2s. there is always going to be click loss, but nothing huge that it affects your ROI. Currently Voluum just implemented their TikTok Integration but I used RedTrack for my campaigns on TT
Can you please tell me what's the benefit of using tracker instead of pixel apart from click loss issue? Actually I have been using pixel only all the time as I was working with FB, so I am not aware of that!

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