Meta Patent Analysis. What will the metauniverses be like and how will they be monetized?
- One patent is basically personalized ads in the metauniverse. It can be based on the gender, age, interests and reactions of social network users, as well as on emotional reactions. For example, if a user looks at an image longer than usual - he likes it. This will allow companies to understand whether or not an ad is working.
- Another patent is about products and items in virtual stores that are identical to the real ones. Their placement will be paid for by interested advertisers.
- Technology to track users facial expressions through a special headset. In the future, these reactions will allow content to be adapted for the user.
- Fourth patent is for a system of magnetic sensors to track a person's posture. It is attached around a users torso.
- Meta filed a patent for a method of creating a three-dimensional avatar based on the user's photo.