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AffiMedia | Adult Journey | 2022 (14)

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Hi STM-forumers,

While I was discussing my journey with @matuloo I thought it would be nice to move this to STM forum so everybody who is interested can catch up.

Little background of me: Mitch, currently 10 year of experience in marketing and software development. CTO of AffiMedia and in the world of affiliate marketing for 5 years now. Bought media before on: email, SMS, Native and Social Media. Owned multiple companies in the Netherlands and now with AffiMedia we focus mainly on USA with all my knowledge combined. We have a network, but also a internal media buying department.

The adult industry was always something I personal would like to dive into. Knowing what amounts are involved in this industry. With my experience I feel I owe it to myself to give it a try. So after connecting to the right offers and people I was able to step in. This thread will show you about my journey, but also will be used to let all STMers get involved in my journey and help me out when needed. Let's see how far we can come in 3 month's! This is the period in my agenda and budget that I reserved to focus on this industry. I will breakdown it in monthly updates.

January 2021
January* is over! I would like to share a summary of our (2 people work on this project, Max & Me) statistics and findings.
By sharing this I hope the forum can provide us with feedback. Since others have more experience than us we can avoid beginner or common mistakes.

*We started on the 11th of January. All data below is based on the period 11th until 31th of January.

Overall stats
Costs: $7,554.58
Revenue: $6,210
Profit: -$1344,58
Total conversions: 127
Average CPA: $59,48 (target is $32)
Highest Daily Conversion: 18 (target is 100)


As you can see with our current payout of $45 it is hard to make any profit yet. But we are still in the learning phase.

Channel Breakdown
ExoClick
Costs: $4,767.05
Revenue: $3,870.00
Profit: -$897,05
Total conversion: 88
Average CPA: $54,17


TrafficJunky
Costs: $1,432.57
Revenue: $1,170.00
Profit: -$262,57
Total conversion: 26
Average CPA: $55,09


TrafficFactory
Costs: $1,355.62
Revenue: $630
Profit: -$725,62
Total conversion: 14
Average CPA: $96,83


During our channel test ExoClick was giving us the best results. So we decided to spend more there. For February we decided to stop with TrafficFactory. The CPA is too high and the time and effort that needs to be put in will be too much for our current agenda's (we are not able to spend 40 hours each person a week into this). In February we reserved $10,000 and we want to spread it on TrafficJunky and ExoClick. With a really hot ad (we think the current one was not as hot as it should be) we can make this a success. Of course more testing on campaign level will needed in February.

Campaigns tests
It's too much to share all campaigns and combinations that we test. In 2,5 week we tested 22 campaigns. But so far the biggest highlight are:
- Tested mostly 300x250 banner campaigns
- Tested separated on State Level
- Focus on IOS and Android
- Mobile Only
- All Browsers, no chrome
- Multiple pre-landers (AI balanced with Voluum)


Goal for February is to test 300x100 as wel too see the impact for this dimension.

Ciao,
Mitch

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Thanks for starting this thread, it should be an interesting one to watch

Just to add, Mitch is promoting adult paysite subscriptions, which is one of the harder sells on paid traffic, at least according to my experience and still, they are already very close to breakeven. Very nice!

I noticed one thing that we didn't discuss yet Mitch, you're focusing on mobile traffic only. Definitely test desktop too, that's often working better for me compared to desktop.

One question about landers, what type are you using if any? Several year ago, I was running an "adult reviews" website and that was converting really well, so maybe testing a review-style lander might work well with paid traffic too.

Looking forward to your future results!

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Thanks for sharing good stuff! Do you mind sharing the vertical you are working with?


Sent from my iPhone using STM Forums mobile app

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Nice to see an adult follow along in 2022 focusing on paysite subscriptions. I am assuming you promote sites like brazzers and so on. What ever site you promote, make sure they actually accept visa & mastercard and use their own merchant accounts. It makes a humongous difference if you promote a site using CCbill, Epoch and other payment providers compared to sites using their own merchants.
Some actually take paypal (yes they do!) which will increase your CVR drastically!
Do you mind sharing which program or site you are promoting? At $45 CPA I am almost sure it's either adult games or something owned by adcenter/brazzers.
Keep the FA going! Subscribed!

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On which channel did you worked with Desktop? I will test desktop aswel for February on TJ (launching this week). For Exo we stick with the mobile plan, just to make ourself smatter . After this we can make room for desktop on Exo.

About the lander: we work with a 4 step funnel. AD -> Questionnaire -> Pre-lander -> Offer. The Quiz and Pre-lander are custom made. Offer is delivered by the client.
Im not sure if reviews will be the best for paid traffic. But when you have the layout for me I am willing to test and share the results with you!

- - - Updated - - -

Im running Adult Subscriptions: Brazzers.

- - - Updated - - -

Thanks. I work directly with Brazzers. No gaming, just subscriptions.

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Are you pushing the main site or one of their niche sites?

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As for desktop, basically everywhere, from some reason I'm able to convert desktop traffic better than mobile. But yeah, almost all the volume is in mobile now so the desktop inventory is limited. Still worth a try IMO.

Hard to say how users would react to a review style lander for paid sites, it would require a bit different angle... but again, you never know, it's always good to test several ideas and top of that, I believe that desktop users might be the right audience for this since the screen is larger and it's easier to fit in a lot of text.

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Main site, sir!

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Let's give desktop a try. Your way of thinking sounds logic. Review site is something that I need to develop. Do you have some layout for inspiration?

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The standard review format for adult sites is pretty much the same whatever site you look at. Check this for example: https://www.adultreviews.com/review/.../brazzers.html

For the sake of paid traffic, I would try to build something like a mini review site for brazzers sites only, since you are promoting those. So basically, the users would see that there are several sites in the bundle, they would see all of them are rated high, maybe you can get a discount code from brazzers so you could advertise that too. Maybe a small popup showcasing the discount and presenting it as limited offer.

Since this is paid traffic with a short attention time span, the page would have to be lighter on content compared to standard review sites. I could also imagine something like a VSL hybrid... so a video recorded while browsing the members section and showing the people what's inside, with some narrator explaining why it's so great etc...

Alternatibely, you could try to tweak yuor current LPs and add a short review snippet to those, to see if it has any effect prior to starting to build this more advanced setup.

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Hi Guys,

A new week is passed so im here with a new update. As mentioned before we are currently focussing on two sources: ExoClick & TrafficJunky.

See stats and breakdown below:
Overall Stats Week 5 (31th of January until 6th of February)
Costs: $1,716.94Revenue: $855
Profit: -$861.94
Total conversions: 19
Average CPA: $90,36 (target is $32)

Channel Breakdown
ExoClick
Costs: $1,019.10
Revenue: $585
Profit: -$434,10
Total conversion: 13
Average CPA: $78,39


TrafficJunky
Costs: $697.84
Revenue: $270.00
Profit: -$427,84
Total conversion: 6
Average CPA: $116,030

This time I will also zoom in our campaigns. We decide to test 300x100 (EXO) and 305x99 (TJ), since we never tested this before. We also added a desktop campaign on TJ, based on the input of @matuloo (as promised). See the results below.

ExoClick
Voluum - the ultimate performance marketing platform 2022-02-07 11-08-32.png  Views: 142  Size: 78.1 KB  ID: 25970" class="size_large" />

TrafficJunky
Voluum - the ultimate performance marketing platform 2022-02-07 11-06-38.png  Views: 140  Size: 95.9 KB  ID: 25969" class="size_large" />

Conclusions and comments that we made:
- 300x250 is performing better for us so far in general compared to our history.
- 300x100 does have potention on ExoClick, but not on TrafficJunky.
- Desktop of TrafficJunky is good for the total volume of conversion, but does not have potention to scale. The amount of available traffic is too low for us. Our daily spend of $125 is not being reached a single day.
- Weekend is performing the best for Desktop on TrafficJunky. Hitting green numbers there:

- Weekend and weekdays on ExoClick performing the same. We cannot make any conclusions based on this data. We need to work on the campaign settings first.
- ExoClick Carrier traffic (we call it Mobile) is performing the best of the worst. We make our conclusions based on the profit and conversion parameters. Only 2 conversions less and the potential to make it healthy is easier then the WIFI campaign. Focussing on this is a good idea, since our time is limited to work on the campaigns. See stats:


For now all campaigns are paused, to give STM some time to reply. Max and I go back to the drawing board and will create new campaigns based on the above comments and your replies. Im also thinking to start using TubeCorporate as a source. Does anyone got experience with them and should I go for them to test it out?

Thank you all for now.

Roger out!

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Based on the screens, desktop wins by far in terms of profits or ROI, the only problem is the low volume. I would personally try more banner formats and also try the other large traffic networks. TJ is weird for the past few years... they have SO MUCH volume but it's apparently not available in the standard bidding campaigns as they are most likely selling it in bulk to large buyers and other networks. Do you have an account at trafficfactory, trafficstars, trafficforce, exoticads, ero-advertising, twinred... there are quite a few networks out there.

Tubecorporate is an option too of course, but the quality of traffic is a bit lower than on TJ or TF, in my opinion. The thing is, the best traffic comes from google and when you try to run some adult KWs in search, most of the top results are the biggest tubes such as pornhub, xvideos, xhamster etc... it's been like that for several years already.

Another option is to try different paysites. Brazzers are good in what they do, but niched content tends to convert better. When I was promoting paysites heavily, brazzers wasn't among the top performers at all. Naughtyamerica, DDF, bangbros, paperstreetcash, realitycash or some large video archives such as videosz.com used to perform much better. I'm out of the market for several years though, so cannot share up to date personal experience, but I still remember that brazzers converted much worse than I would expect it to.

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@matuloo thanks for your comment. I already tested TrafficFactory as you can see in my first post on this thread. For us this was performing the worst. I can go back to this source, but maybe testing new sources can give me new insight. What would your approach be on balancing your budget, channels and time? Should I invest first in all sources and platforms or test one channel to the max before continue to another one.

I signed up for NaughtAmerica and NubilesPorn (I see this is becoming more populair porn the last couple of years). Gonna dive into this and park brazzers for now untill I receive a new hot ad.

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Ah yes sorry, I forgot about that TF test, my bad

It's generally a good idea to stick to "one" thing and test it properly in and out, instead of jumping from one thing to the next. On the other hand, it's pointless to mess with something for too long, when the data tells you to stop. So as long as you are confident that you gave some traffic source enough time and it still doesn't work out for you, it's time to change something. Could be the ads, could be the spot, could be the traffic source alone... it's not like everything will work everywhere.

When speaking about these large tubes, their traffic is similar in quality, though some tubes do attract specific audience types. For example, when you look at pornhub and compare it with let's say xhamster. PH is more about pornstars and mainstream stuff, while there are more amateurs and swingers on xhamster so the user base reflects that. So a paysite like brazzers should naturally perform better on PH. So yes, it makes sense to explore the different sources to see whether some have traffic that would work better with your current funnels.

I need to add one thing though, I already told you in my private chat I think... paysites are a hard sale on tubes. It's basically trying to sell the users something they are already watching for free on the very same site. Not full length in most cases, but still, adult scenes are not something people NEED to watch from start to finish. There is a reason why most media buyers are selling different products on these tubes, mostly dating. Large part of the paysite Ads you see running on these tubes are managed directly by the paysite owners. Brazzers is owned by the same parent company as the large tubes in TJ, unless something has changed, so it likely makes sense for them to run these ads as they get to keep all the margin.

You can still run this profitably, you have already seen some green with isolated targets/combinations so it is possible, you just need something unique... killer ads, killer LPs, high converting paysites.

Maybe you could also explore different types of traffic. Take a look at exoticads for example, they sell ads on chaturbate (live cams) so it's a different audience and the traffic is pretty good.

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