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What Type of Bidding do you use? (6)

01-27-2022 06:14 PM #1 fogginc (Member)
What Type of Bidding do you use?

Hey Guys,

I have been working with Google for years, but I am curious what you experts do for bidding strategies. CPA bidding is usually what I aim for but I am wondering if that is limiting my traffic volume. Also I am unsure what bidding strategy to start with. CPA doesn't get traffic, but CPC seems to just be garbage traffic.

What are the forum's thoughts?

Thanks.

01-29-2022 12:02 PM #2 asharjamil (Member)

Quote Originally Posted by fogginc View Post
Hey Guys,

I have been working with Google for years, but I am curious what you experts do for bidding strategies. CPA bidding is usually what I aim for but I am wondering if that is limiting my traffic volume. Also I am unsure what bidding strategy to start with. CPA doesn't get traffic, but CPC seems to just be garbage traffic.

What are the forum's thoughts?

Thanks.
I always start with Maximize Clicks with new campaigns. After getting 25 conversions, I switch to Target CPA. Sometimes after 100+ conversions, I change bidding to Target ROAS.

01-29-2022 12:41 PM #3 s14b23 (Member)

For years I worked with manual cpc, didn't thrust G at all.
But recently tested with CPA and was amazed by the power of it.

01-30-2022 08:10 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by s14b23 View Post
For years I worked with manual cpc, didn't thrust G at all.
But recently tested with CPA and was amazed by the power of it.
The AI of google improved a lot, once it's able to identify your perfect buyers, it can work like a charm. Same with FB, even though they do have their problems lately due to the privacy changes.

02-19-2022 03:03 AM #5 ellisjames (Member)

Quote Originally Posted by asharjamil View Post
I always start with Maximize Clicks with new campaigns. After getting 25 conversions, I switch to Target CPA. Sometimes after 100+ conversions, I change bidding to Target ROAS.
Do you set a Max Click cost for this campaign and do you focus on getting those 25 conversions even if you are in Red ( within reason ) and the potentially make your money back on the target CPA adjustment?

02-28-2022 08:19 AM #6 vortexalpha (Member)

When I am just starting campaigns, I usually go for maximize clicks campaign since they are automatically adjusted to bring the most clicks for your budget, and later once I start making some progress, I turn to some other bidding strategies like target CPA or maximize conversions since I am selling some products with ads.

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