The main goal in affiliate marketing (2)
The main goal in affiliate marketing is to attract people and turn them into customers. There are many sources of target groups, but if you make a mistake and choose a bad advertising platform, all your work will be for nothing. Let's look at what traffic sources there are, so you don't make such mistakes.
Search Traffic
We got two types of search traffic: Organic and Paid Ads (PPC). Organic is traffic that comes from search engines. Its advantage is that you don't have to pay for it. Paid advertising has to do with an advertising services created for businesses. If user visits your site from organic search, the chances of a conversion are higher than if someone comes directly from paid advertising. There are many search engines, but there is no doubt that Google leads the way. Since he controls over 65% of the world search, this means that Google gives you more opportunities to monetize your traffic.
Social Traffic
No one questions why social media is such a good way to monetize traffic - Users. Billions of them. Social media can bring you some serious income. People all over the world spend a lot of time on Facebook, TikTok, Instagram, etc. Social media is best for targeting. You can choose gender, age, GEO, interests. By visiting such sites, users are easily absorb information and respond well to ads for products and services that interest them. This is a good source of traffic for all kinds of advertising.
PPV Traffic
PPV can be annoying, annoying, but if they're done right, they'll definitely hook the right target audience for you. There are two types of teasers - Banner and Push.
- Banner is a pop-up window on a website with eye-catching or shocking headlines. If a site visitor tries to close the banner, he will still go to the advertiser's site.
- Push is a relatively new type of teaser. It is a message in the corner of the window, which is displayed even if the user has closed the site. The main advantage - the user has agreed to it, which means he is interested in it.
Despite the fact that teasers have a small CTR, they are chosen because of the lack of rigid requirements and low cost of traffic.
Mobile Traffic
Everyone has a smartphone and for many it has become an "extension of the hand". Mobile traffic is one of the most attractive monetization options. It's what advertisers and affiliates are fighting for. The aforementioned banners and fluff can also be in mobile traffic, but unlike desktop ads, smartphones are not protected by blockers, which increases audience reach. In addition, people use smartphones in transport, at work, in the restroom or even just when walking, while computer is used mostly at home. Mobile traffic is perfect for advertising of dating, gambling, games, applications, etc. The most often used format is In-App, when advertising appears in the application.
Originally Posted by eclipse network
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