There is a lot of things in affiliate marketing that we can’t control. An increase in VAT or even a ban I=on advertising, you never know what’s going to happen. But there are also things that directly on us. Permanent things, like creatives. Wo won’t discuss the technical part here, you can easily find that information. Instead we’ll share our own insights that many people just don’t think about.
1. People are built in such a way that they have to believe in something. The whole world is built on faith. Selling is not the stolen creativity of competitors. It is a clear strategy and the knowledge that people buy from people. The goal is to make everyone see it, want to look further, give 20 bucks, lose and come back again. Knowing what "hurts" the most is the most important thing.
So the first formula here: TO STUDY PEOPLE AND SOCIETY.
2.Manipulate price and value. Value should always come first (I'm John. I work as a manager, I have a mortgage. I make over $1,000). That's your price. You don't have to show it. Show your value. And if it's higher, it won't matter what your price is anymore.
Second formula: People don't know how much they want until you show it to them.
3.Super-value is the thing that "hurts" the most. And you won't believe it, but it's not money. And it's not a big dick. Or even an investment in Apple. And the person who chooses your product won't do so because you presented it well.
The third formula: Advertising is a brainwashing technique based on the idea of happiness.
4.How many flyers have you seen lying in the trash? How many people have bought something thanks to a piece of pretty paper? The purpose of the flyer is to convey information. To tell them that a new store has opened. To tell them that I can get implants out of Elon Musk's mouth. Not important. It's called an ad board. Whoever wants it, reads it and comes. Whoever doesn't want it, skips it. It's the same with your approach - Multifunctional mattress! It disassembles itself, assembles itself, reads bedtime stories by itself! It's on sale today! So? I already have a mattress, and I have enough fairy tales in the ads. The goal is not achieved, the commercial goes in the trash. This approach will ALWAYS have a very low conversion rate and a lot of wasted budget.
The fourth formula: If you didn't have money in one social network, you won't have it in others.
5. Any creative begins immediately. Selling starts immediately. Your money starts immediately. Always divide the creative into 3 parts:
- 3 seconds - Capture (the most important part).
- 6 seconds - Emotion.
- 3 seconds - Motive.
Capture. Show what they want to see - a national flag, kids playing in the dirt instead of a beautiful playground. Understand, people are watching because they have the same thing." I'm happy or not happy with some situation, oh, DaBaby or Drake, put out new merch again. We will not tell you, how to connect Capture with the other parts. After all, we want thinking people who know how to break patterns and make a profit from everything.
The fifth formula: It's not advertising that copies life, but life that copies advertising.
6. Never show what you like. When we promoted dating, we thought that showing girls that men dream about was the best way to do it. It turned out that men dream of women texting them first, buying them beer, and always agreeing to anything.
The sixth formula: Pure love never existed. It was invented by us advertisers to sell you wedding rings.
7.If you show your product through a person, he's got to be "real". Not "stole, asked, or parents bought", but "well, if he could do it, then so can I”.
The seventh formula: Do you know the difference between rich and poor? The poor sell drugs to buy Nikes, while the rich sell Nikes to buy drugs.
8.Have you been to presentations? They never take the time to show the product from all sides. They don't talk much about the product at all, but instead start demonstrating product features. Why not take this approach?
Eighth formula: People could look at things differently, they just don't want to do it.
Just a few more things:
- Tell the truth. As much truth as possible. The pure truth. But never say it all.
- A thought is just a thought. Thought + emotion = important thought. It is the important thoughts that we think. They're the ones that keep us going. They are the ones we need to aim for.
- If you're in advertising, it doesn't matter how or where. You have to be “different”. Because it's the unconventional mind that can offer unconventional solutions.