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Facebook ad cost statistics for 2021 across all geographies and categories (1)

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In this report you will see a data for the entire year 2021 for all advertising categories at Facebook.

The maximum average price for the impressions was held from January to March and reached $13.04. Later it went down and reached its minimum in June. The growth was seen again at the beginning of October-November. The same picture can be seen with CPC, where the maximum price per click reached $1,8.


On the whole, there is an upward trend in CTR for the year.


Maximum are shown by developed countries with strong market and economy.


Top 5 countries by CPM:


- Unites States
- Australia
- Singapore
- Germany
- Korea


Top 5 Countries by CPC:


- United States
- Japan
- Australia
- Canada
- Korea


Top 5 Countries by CTR:


- Macao
- Pakistan
- Thailand
- Singapore
- Egypt


With almost the same CTR, the price of CPM and CPC is much higher on IOS.


In the last incomplete quarter of 2021 alone, we have seen steady growth in all indicators.




Australia was the leader in price per click for 1000 impressions, with a CPM of $13.63.


The U.S. ranks first with an average cost per click of $2.34.


Macao leads a list with 3,54% click-through-rate.


We can see that CPM and CPC decreased from 1.5 to 2 times over the year


Australia had the highest CPM with $24.6


In terms of CPC, the U.S. is ahead of Australia at $3.87


Macau lead in terms of CTR once again


Year 2021 Dynamics
The top three in terms of CPA cost are the U.S. - $25.16, Japan - $22.96 and Korea - $22.29. Russia is in ninth place with $19.37.

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