What do you use to organize your ads and creatives?
I am in the situation of having multiple videos & images, with different dimensions, lengths, resolutions etc.
Some of them are tested in campaigns, some of them are not.
I work with multiple verticals. I work with multiple traffic sources.
Sometimes I work with multiple countries.
That's just on the creative side.
Then you have the ad text, the ad title, the ad description, the ad CTA etc.
I see some aff networks use shared Dropbox, shared Drive, shared Box, Canto etc.
How do you organize everything?
The idea of keeping everything saved is to reuse the best performing content for future campaigns.
Someone using Airtable?
I never developed a really good system for this...
Wound up with headlines in Excel files (or just on the ad platforms and not recorded anywhere), images saved to thumbdrives, videos saved to either thumbdrives or uploaded as 'Unlisted' on YouTube, and then also used CloudApp alot too for screenshots and screen capture videos.
If only using images you can pretty much keep them all on your laptop or a thumbdrive, but if you are running lots of video ads then storage becomes an issue and you gotta get creative.
Any other opinions?
Currently I am just copying screenshots and the data that I need into my note taking app.
Probably you could use an image album software that comes with multiple text and comment options for your purpose.
Or you write your own MS Access database. It is not the best solution in terms of performance but it is quite easy to design the required forms by yourself. Have used it in the past to archive dozens of contracts with preview picture, small summaries and various parameters. There are several plugins for MS Access to get a preview of your media data.
For the creatives, I'm basically just using a directory based system and keeping those locally on my HDD.
The structure is like :
Vertical/Ads/Country/Dimensions...
or
Vertical/LPs/Country/Style/Rules...
Sometimes I add a date or some more detailed description in case it makes sense.
Just like jack_l, I never developed some specific system, basically just using names to help me navigate the collection when I need to find something.
Recently, I started to use dropbox to store large files such as videos, the structure I'm keeping there is similar directory-based system.
I'm also using google docs for text based stuff such as adcopy, so it's is accessible from any place when I need it.
I don't use some specific tool for this, although I know there are some that work pretty good for these purposes. I usually organize my post through online calendars or Google sheets, as there I put the date I plan to publish my posts and ads on, I set the creative for each different ad, put the content that will go beside it as well, I organize all info in columns and rows as that help me visualise things better. Guess this isn't the most efficient method that exists, but it works pretty fine to me.