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Google Conversion Tracking and Display Campaign Optimizer (5)

02-05-2012 12:14 PM #1 ianz63 (Member)
Google Conversion Tracking and Display Campaign Optimizer

How do I set up Google Conversion Tracking so that it starts counting conversions and after 15, I can start using Display Campaign Optimizer?

It seems too simple... All I can see is that I need to set up a conversion for adwords to track, and paste the code on the thankyou page.

I guess I just don't get how Google tracks it if there's no G code on the landing page... But they don't say they need it.

Anyway in case I'm asking stupid questions, I have an adwords display campaign i'm about to launch, and I would like to track conversions in adwords, so that I can soon enable the Display Campaign Auto-Optimization...

Thanks

02-05-2012 12:44 PM #2 polarbacon (Moderator)

put the conversion pixel on the thank you page...

don't over think it....it works and it makes life easy.....

02-05-2012 01:28 PM #3 ianz63 (Member)

That's ALL? I always make things too complicated... That's why I have a hard time with PPC... I guess I like super complicated like seo..

02-05-2012 01:57 PM #4 brianb (Member)

Keep in mind though that their tracking can be seriously off from advertiser stats, and their "optimization" sometimes seems to be the amount of money you run through, not how many conversions you get. I use it for directional insights, but with some offers I've run, it's totally unreliable.

02-05-2012 10:20 PM #5 ianz63 (Member)

Quote Originally Posted by brianb View Post
Keep in mind though that their tracking can be seriously off from advertiser stats, and their "optimization" sometimes seems to be the amount of money you run through, not how many conversions you get. I use it for directional insights, but with some offers I've run, it's totally unreliable.
Wow really? I've always heard good things about it from advertisers/merchants. Thanks for the heads up. I've had some conversions and it's been only 10 hours since setup, and it still says "unverified" - is that normal?

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