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Please help me understand how to scale on fb and keep the cpl the same (7)

01-03-2022 12:53 PM #1 provdr1423 (Member)
Please help me understand how to scale on fb and keep the cpl the same

Hey i been doing(BH) FB campaigns more then 2 years and in the last6 month or so when im getting to the point of scaling a successful campaign im duplicate all the funnel to other fb accounts and most of the time it makes me loss profit and destroy totally my ROI instead to increase the profit and decrease a bit my ROI which is ok.
i would like to know if someone has anther method to scale a good camp on FB and keep the cpl the same +-
thanks !

01-03-2022 01:20 PM #2 stickupkid (Senior Moderator)
Please help me understand how to scale on fb and keep the cpl the same

Quote Originally Posted by provdr1423 View Post
Hey i been doing(BH) FB campaigns more then 2 years and in the last6 month or so when im getting to the point of scaling a successful campaign im duplicate all the funnel to other fb accounts and most of the time it makes me loss profit and destroy totally my ROI instead to increase the profit and decrease a bit my ROI which is ok.
i would like to know if someone has anther method to scale a good camp on FB and keep the cpl the same +-
thanks !
You might have exhausted the audience? Try to launch your best funnels in other geo’s, or current geo totally different audiences if possible.

01-03-2022 02:59 PM #3 provdr1423 (Member)

you mean that i should exclude the audience and run the same campaign? im not sure it will work cause im working with big geos and its hard for me to believe that with 5K$ i covered all the people there
or you meant something else..?

01-03-2022 09:47 PM #4 vortex (Senior Moderator)

I haven't run blackhat across multiple accounts in years - so don't know what it's like these days.

But one thought: Maybe FB's algorithms are now checking for duplicate campaigns across ad accounts? What if you changed up your ad copy and creatives slightly? Worth a quick test.


Amy

01-04-2022 07:28 AM #5 provdr1423 (Member)

amm actually sounds quite true i will try this on thanks a lot !!

01-06-2022 07:34 AM #6 vortex (Senior Moderator)

Quote Originally Posted by provdr1423 View Post
amm actually sounds quite true i will try this on thanks a lot !!
Glad to hear! And if you could - please consider reporting back your results? It would really help members that are in the same boat. Thank you!


Amy


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01-07-2022 11:48 AM #7 matuloo (Legendary Moderator)

Quote Originally Posted by provdr1423 View Post
you mean that i should exclude the audience and run the same campaign? im not sure it will work cause im working with big geos and its hard for me to believe that with 5K$ i covered all the people there
or you meant something else..?
Yup, I guess that's what twinaxe was referring to. But you are right, as long as the audience is large enough, it's unlikely that $5K worth of traffic would saturate it. What's the size of the audience btw?

And what are you doing in terms of targeting, it's the same settings on all accounts or you're relying on the FB AI to find similar buyers for you?

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