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Native / Credit Repair / US - average CPC? (8)

12-27-2021 10:32 AM #1 jeremie (Moderator)
Native / Credit Repair / US - average CPC?

I am taking over a credit repair course for US persons. I am trying to estimate the price I have to set for this course, so that I can market it on Native at a profit.


Quick question: what would be an average (or a range) cost per click for credit repair in the US, on Native?

12-29-2021 12:30 AM #2 jeremie (Moderator)

Anyone? @jack_l ? @jaybot ? @platinum ?

Just a rough range is enough for now.
Thanks guys!

12-29-2021 12:36 AM #3 jack_l (Veteran Member)

Hey @jeremie - didn't see your thread before for some reason!

So I've run debt relief lead-gen on native, but I haven't run any credit repair courses...

Debt Relief lead-gen was usually like a $20-$32 payout... and typical lead-gen metrics, maybe $0.70 cpc - $1.20 cpc on desktop... maybe 20% lp ctr and 2-5% overall conversion rate.

Again though I don't know how that would translate for a course on credit repair...

Really depends on how ambiguous your ads are...

If you just say "{state): People With Bad Credit Need To See This Immediately" you'd probably get really cheap clicks, vs less ambiguous like "Struggling With Bad Credit? Check Out This Credit Repair Course" you might pay well over a dollar, although your conversion rate would be higher.

But yeah would love to know how it works out and what metrics you end up seeing!

12-29-2021 06:25 AM #4 jaybot (Veteran Member)

I’m still an infant in Native but for Tier1/2 (TB, OB, RC) sources lead gen is anywhere from $0.50 to $1.3 CPC on desktop. Mobile is about $0.30-$0.60

For Tier 2/3 (MGID, content.ad, adblade, etc) about 50% less.

12-29-2021 10:26 AM #5 jeremie (Moderator)

Thanks guys! Still in the closing with the seller who takes forever. @jack_l, will keep you posted on what metrics I get when I run it.

12-29-2021 01:05 PM #6 ad2convert ()

I think for sure you should look at the higher end of cpc pricing. Besides native try running it on Tik Tok, i think it would work pretty good with an informative video.

12-29-2021 01:13 PM #7 iwanttofly (Veteran Member)

Quote Originally Posted by ad2convert View Post
I think for sure you should look at the higher end of cpc pricing. Besides native try running it on Tik Tok, i think it would work pretty good with an informative video.
Credit repair is BH on TikTok.

12-29-2021 01:45 PM #8 ad2convert ()

Quote Originally Posted by iwanttofly View Post
Credit repair is BH on TikTok.
Its a course, it should run normally. Just ask rep to be whitelisted before launching.

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