So I have been reading about this "Workaround Method" that some affiliates use with Facebook / Instagram traffic. From what I have read this works as follow:
1) Run finance related campaigns on Facebook
2) Collect email addresses on the frontend
3) Send users to WH finance offer after email submit
4) Promote BH finance offers with an email sequence on the backend
Now, I have some specific questions in regards to this method:
1) What kind of finance offers should I promote on the frontend (that are compliant with FB policies)? (and that are related to the backend offers)
2) For the backend monetization, are crypto BH finance offers the main ones to promote or would this work with other verticals (such as casino or biz-opp)? (I guess crypto is the most lucrative vertical due to its high payouts)
3) Would this work the same if promoting offers via SMS marketing? (instead of using just email, why not collect phone numbers as well and try to monetize the user on that end)
4) Would this work better running "Conversions" campaign and collecting emails / phone numbers on your landing page compared to running "Lead generation" campaign and collecting emails / phone numbers inside Facebook? (CPL vs lead quality)
5) I assume, the frontend monetization will not be profitable, but what negative ROI (on the frontend) would be good to have to make the whole flow profitable?
6) For the backend monetization, would it be better to send them from the email to the advertorial and then to the offer or straight from email to offer?
7) In terms of ESP compliance / SMS compliance, is there anything that I need to take into account to avoid our email / SMS accounts get shut down?
8) Is this a good idea overall? Or even with this strategy, the Advertising accounts would get shut down?
Thanks!
These are lots of theoretical questions, and without a concrete situation, not easy to give definitive answers:
1) 2) you can promote anything that is not prohibited or restricted. Try to find a flow that makes sense for your target user. Think first of who he is? Retired US guy with money? Millenial starting to work and willing to save. The level of risk will be different.
3) For SMS, it depends on the geo. US is pretty strict with CAN-SPAM, and TCPA that can get you in trouble if you don't abide by their rules. On top of that, SMS is way more expensive than email, so on high-payout offers that have a low CTR, your cost of SMS sending is going to be significant.
4) My experience with lead gen inside Facebook was always more expensive than sending them to my own lander. You have way more options to work on the user experience, trust signals... and engage them in a flow with a survery, than inside facebook
5) Figure your LTV for an user, your required margin, and calculate it backwards.
6) Again, no general answer. What about split testing both options and see what works for your users?
7) Depends on the geo. See CAN-SPAM and TCPA in the US.
Awesome! Excellent tips @jeremie
@iAmAttila I wish you could take a look at this thread
Anyone else experienced on this strategy that can provide more info?