What are the benefits of working with "Agency Ad Accounts"? (7)
So everybody is talking about Agency Ad Accounts, mainly for Facebook, but also for TikTok. Some questions I have:
1) What are the benefits of working with Agency Ad Accounts instead of Normal Ad Accounts?
2) How can you know if your Facebook Ad Account is Agency type?
3) Does Google also have Agency Ad Accounts? How can you know if your Ad Account is Agency type?
From what I have read, Agency Ad Accounts, are a type of ad accounts that are more reliable in the eyes of Facebook / TikTok. Meaning, they won't get disabled that easily, compared to Normal Ad Accounts. But is that the only benefit or are there more benefits that I am not aware of?
Start with this article:
https://stmforum.com/forum/showthrea...9327-heres-why
Originally Posted by jeremie
What about questions 2 and 3?
2. By default, your ad account is not an agency one.
3. Not with that name. But at a certain level, you get a rep, and that helps. Read my review of Google Compliance Secrets (link in my signature) for more info on Google Compliance.
So we got access to FB Agency Ad Accounts. Now, how can we check that this in fact, is a Facebook Agency Ad Account?
Might sound silly, but I was not able to find any "tag" that says that this is an Agency Ad Account, other than Monthly Invoicing.
Monthly invoicing in itself doesn't mean you have an agency ad account.
Agency accounts come with dedicated senior reps and no daily spend limits. Before you get approved for one Facebook does a screening and there's a lot of paperwork involved. If you haven't done that round it's likely you have a regular BM.
Other benefits of running from an agency accounts include:
- whitelisting: it's possible to get your ad account whitelisted with the help of your senior rep. Once the ad account is approved and is in “whitelisted mode” all ads that are uploaded will always be reviewed by a real person. Never by the machine. Once the ad is approved, it won't be later on rechecked by the machine, so you won’t get random “rejected” ad statuses.
- full-time protection: the senior rep can turn your ads back on, as false positives CAN happen when your ad account isn't whitelisted. Our rep can turn ads back on within 24hrs, basically we have them on a whatsapp line and they're there to give FAST support.
- access to beta version of new features
- lower risk of ban due to green compliance level of the ad accounts
There are a lot of benefits of using an Agency Ad account, and the first one of them is that this way you can work on the account together with your teammates and all of you can work on adding some new creatives to the media gallery or fixing some ongoing issue. Also, this way you can protect the privacy of your own account and keep your banking info, for instance, for yourself. Agency account also allow you to add more different pages to them and work with various clients at once.
As for the second question, I guess by simply viewing the account holder's name and checking if it's attached to an agency or some personal name.
I think there is also a similar option for Google Ads, but I think it's presented there under another name, I will check it out to be sure, but there is an option to have that kind of a mutual account as well.
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