I know most people cut the sites and pub ids, but im not sure about the categorys,
right now im at 500 clicks from one category and not a single lead, would you cut this one?
Are you just tracking all specific categories and seeing which perform?
This is an option if you have an AM that won't optimize for you. Its much harder though but chances are that you struck one SiteID and you could potentially eliminate it by cutting the category. It can however prevent you from getting traffic from other sites that could perform.
Yes, tracking all specific categories, getting a ton of volume from one category atm, which I believe is the reason I am not getting leads.
Im looking at the sites and seeing that I have 500 clicks form one site inside that pub id, trying to get my rep to block it 
Trying to? Why is your rep unresponsive? Yeah if 500 clicks and no $$, kill it