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Native to educational offer (Webinar). Has anyone tried? (9)

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Hey there!

I have a website about parenting. We teach parents how to handle their children's tantrums and how to raise them well.

We do quite some FB traffic which works well, but I want to expand to other traffic sources now...

Our current funnel looks something like this:

FB Ad -> Webinar ("Get your kids to listen without yelling and shouting") -> Online Course (200$) -> Email marketing...

Has anyone ever done something like this on native? Does native even work for such kind of a funnel?

How would a pre-lander for such a funnel look like?

Anyone any examples for a "Native -> Webinar" funnel that I could have a look at?

Best,
Mo

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Hey @moritzbauer - that's a great question...

There's definitely stuff that's *similar* that does well on native...

One of the most common offer types on native is Clickbank VSL's.

It typically goes Ad>Landing Page>VSL.

Here's an example of a typical landing page: https://positive-reminders.com/Diabe...cking-link/1/?

(note: that's not mine- its the first one I saw when I pulled up thehornnews.com- however I've used the exact same one myself)

These type of offers do fantastic on native.

At the same time, there's some great Clickbank VSL products very similar to what you're talking about- like 'teach your children to read' and 'potty training' type stuff, however I've never seen those ones running much on native. It may be because the native audiences skew older (50+).

Demographically, I'd say TikTok might be your best bet, and I'm sure a webinar funnel would be perfect on TIkTok.

On native, the two main questions would be: 1) could you get it to work as a webinar or would you need to change it to a vsl, and 2) are typical native audiences too old.

I definitely think its worth a try

If I remember right I think John Crestani's IM/bizopp webinar funnel used to work for some folks on native, and I don't see why a webinar funnel wouldn't work...

You could even get a Taboola and Outbrain pixel and put both on your 'thank you page' for your Facebook funnel, and then build a lookalike audience. Or just retarget on native too. That might be a good way to test it at first, and then if you get some traction you could start running run-of-network

Let us know if you pursue it as I'd love to see how it goes for you!

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Note: I don't know how much affiliate stuff you do, but a great strategy on native is to run a 'listicle' to your content-site with a bunch of affiliate offers on it.

You could do something like '10 Amazing Tricks Every Parent Should Know', and then have an article on your site with 10 blurbs on it.

Some of them would be purely informational, some would be for affiliate offers (life insurance, car insurance, online will services, ecom gadgets, etc), and then one of them could be for your webinar funnel

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I have a different idea for you, there are MANY websites aimed at moms and that's your target audience.

You will need to do some research to find the biggest ones, but here is a list just for inspiration: https://www.quantcast.com/blog/top-2...tyle-websites/
It's from 2017 so I'm sure you can find one that is more up to date.

Most of these websites are monetized through ads, many have google ads widgets, some use smaller dedicated ad networks such as https://www.shemedia.com/. On top of that, pretty much all of them collect their email lists, which can be another great opportunity, try to buy ads in those.

Aother great niche would be cooking blogs/sites, the audience is naturally females and many of them are staying at home with kids... great opportunity again. Google ads are to be seen on most and again, there are smaller dedicated networks that focus on this niche... adthrive, gourmetads, cafemedia, mediavine

These smaller dedicated ad networks tend to have higher prices for the premium inventory, but pretty much all of them sell part of their traffic via google, so that would likely be the easiest to start with.

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Thank you very much for your ideas!

I tried to buy traffic directly from Google Ads / GDN to the webinar... that didn't work. Optins were way too expensive...

I tried on Google Search + GDN first because I thought that if it doesn't work there, it won't work on native either because the targeting is so broad.

Conclusion: I think I need a different offer.

I'll try with a free ebook / free video series (about parenting) now in exchange for their email address and then do a proper followup. Lets see if that works.

If anyone knows of anyone that does Native > Webinar or even GDN > Webinar in the educational space (self help) please let me know!

Thanks,
MB

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And did you actually try to target specific websites about parenting in GDN or you just started a broad campaign?

What were the results with google search? I mean, that's the best traffic there is, since people already search for what you offer it's just about picking the right KWs. I know it can be expensive which might it impossible to profit with the current offer, but you should be getting sales at least.

It would also be great to know more about the current setup. I mean, it's very well possible that you need a different offer, but how are you working with the paid traffic now? Are you just sending the visits to your site where the online course is advertised? Or are you sending these clicks directly to a page that sells the course? The results can be VERY difference based on the setup.

Check this: https://stmforum.com/forum/showthrea...500-day-profit
Maybe TikTok would be a better choice for you than native?

This is a common approach and can work well, as long as the follow up email sequence is strong.

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I targeted specific keywords related to my niche. Conversion rate was super low and lead prices astronomical (15€ vs. 3€ on FB / 5€ is my maximum to not lose money)

Extremely bad. There are few keywords that have "buyer intent" (like: parenting coaching) and those have very low volume. The broader keywords (like: "child tantrum") have more volume but are very informational in their nature and thus I had a very low optin-rate to my webinar (I'm suspecting the user expects a blog article, not a webinar that you have to optin to and choose a date/time to watch it...)

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Current setup is: FB Ads -> Webinar LP -> Optin -> Email followup

This worked extremely well for some time but now we're starting to struggle because leadprices are going up. Thus I'm trying to diversify into GDN / Native...

My email followup is strong. 100 emails with special sequences for mini-launches etc etc.

I will try a different offer (free ebook / free video series) for Google Search / GDN and see how that goes...

Thanks a lot, already commented on the thread. My target audience is mothers. Not sure if they are on TikTok and how easy it will be to get them to my website to signup for a webinar / free ebook. Will also give pinterest another shot (didn't work the first time I tried it).

Will report back once I have more info!

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After the time I spent on TikTok in Q3 researching TikTok ads I can assure you that mothers with parenting-skill deficits are in no shortage ser

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Oh yes, they are and lots of them. I personally know a few mothers that are addicted to watching tiktok videos Whether it's going to work with your offer is another story, but the audience is there for sure.

Excellent, then you are all set to run a few tests. Setup a lead magnet and try collecting, you shouldnt need that many leads to judge the final performance, just be ready to take a loss at the beginning, but I'm sure you already know how this works as I assume this sequence have been tested.

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